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UNIVERSITY OF PUNE

Revised Syllabus for Master of Business Administration (M.B.A.)

M.B.A. Part I (First Year) revised from June 2002
M.B.A. Part II (Second Year) revised from June 2003

(I) Introduction

The name of the course shall be Master's Degree course in Business Administration. (M.B.A.)

(II) Objectives

The basic objective of an MBA course is -

1. To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions of management and administration in business, industry, public systems and the government.

2. To impart to the students latest and relevant knowledge from the field of management theory and practice.

3. To provide opportunities to the participants, within and outside institutions, for developing necessary managerial skills

4. To impart / develop the right kind of values and attitudes to function effectively in managerial / administrative positions.

(III) Eligibility for Admission

Students possessing following qualifications are eligible for admission to MBA course -

a. A Bachelor's degree in any faculty of any statutory University with 45% or more marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State only)

Or

A Master's degree in any faculty of any statutory University with 45% or more marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State only)

b. Must have completed selection procedure as prescribed by the competent authority from time to time.


Course Structure for Master's Degree in Business Administration
Semester I

Course
Code
Subject Title Examination Periods
L T
Marks
101 Organizational Behaviour External 60 15 100
102 Management Accounting External 60 15 100
103 Managerial Economics External 60 15 100
104 Statistical & Quantitative Methods External 60 15 100
105 Legal Aspects of Business External 60 15 100
106 Basics of Marketing External 60 15 100
107 Information Technology Internal 30 8 100
108 Basics of Management & Communication Skills Internal 30 8 100

Semester II

Course
Code
Subject Title Examination Periods
L T
Marks
201 Marketing Management External 60 15 100
202 Financial Management External 60 15 100
203 Human Resource Management External 60 15 100
204 Manufacturing & Operations Managements External 60 15 100
205 Materials & Logistics Management External 60 15 100
206 Management Information Systems External 60 15 100
207 Research Methodology Internal 30 8 100
208 Economic Environment of Business Internal 30 8 100

Semester III

Course
Code
Subject Title Examination Periods
L T
Marks
301 Business Policy & Strategic Management External 60 15 100
302 Management Control Systems External 60 15 100
303 Specialization I External 60 15 100
304 Specialization II External 60 15 100
305 Specialization III External 60 15 100
306 Specialization IV External 60 15 100
307 Specialization V Internal 30 8 100
308 Specialization VI Internal 30 8 100

Semester IV

Course
Code
Subject Title Examination Periods
L T
Marks
401 Entrepreneurship Development & Project Management External 60 15 100
402 International Business Management External 60 15 100
403 Managing for Excellence Internal 60 15 100
404 Specialization VII External 60 15 100
405 Specialization VIII Internal 30 8 50
406 Specialization IX Internal 30 8 50
407 Specialization X External 60 15 100
408 Project Report Internal   100



Notes :

1. L indicates Lecture Periods of 45 minutes each and T indicates Tutorial Class Periods of 45 minutes each.

2. The papers marked as External are meant for External Evaluation by the University and carry 100 marks each paper. 40% of such marks are reserved for internal evaluation by the individual Institute and 60% of such marks are reserved for University evaluation based upon written Examination. Papers marked as Internal are meant for the internal evaluation by the individual Institute.

3. In case of the subjects for University evaluation, 40% marks are reserved for internal evaluation and 60% marks are reserved for University evaluation. Passing percentage will be 40% for internal and external evaluation.

4. After every three years, syllabus will be reviewed.

(IV) Number of Lectures

For full courses, there shall be at least 60 lectures per semester per course and 15 lectures for Tutorials/Seminars/Assignment per course for the internal assessment work. For half courses, the load shall be reduced proportionately. The duration of the lecture/tutorial period shall be 45 minutes each.

(V) Practical Training and Project Work

Each student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year.

Based on actual training during the vacation, the student shall write a project report on the topic selected under the guidance of an internal teacher and submit the same to the Director of the institute before the end of Semester III. The Project Report shall be assessed by the Internal Teacher. It is only on the basis of a certificate of the concerned teacher that the project report has been satisfactorily completed, that the student would be allowed to appear for the examination of the Second Year. The project work will carry 40 marks and on the basis of the project submitted by the student, there will an internal viva-voce at the end of Second Year carrying 60 marks. Such viva-voce shall be conducted by a panel of three referees, out of which two referees will be external. Such external referees shall be selected by the individual institute. Such external referees should possess the following qualifications -

a. Master's degree of a recognized University or professional qualifications like ACA, AICWA or ACS with at least 5 years teaching or professional experience
or

b. Diploma of a recognized University/Board with at least 7 years professional experience related to the given subject.


The project report is to be prepared by the student and two typed copies are to be submitted to the Director of the institute before 30th September. The report will be duly assessed by the internal teacher of the subject and the marks will be communicated by the Director to the University before the commencement of Semester IV Examination, along with the marks for internal evaluation for all other papers. No student will be permitted to appear for Semester IV Examination unless he/she submits the project as required.

(VI) Marks

The papers marked as External in the Course Structure are meant for University Evaluation and carry 100 marks each paper. Out of these 100 marks, 60 marks are reserved for University evaluation based upon comprehensive written examination and 40 marks are reserved for Internal evaluation by the individual Institute. The papers marked as Internal in the Course Structure are meant for only internal evaluation by the individual Institute and such marks will be communicated by the individual Institute to the University at the end of each semester. These marks will be considered for the declaration of the results.

(VII) Specialization

In Second Year, a student shall be examined for a special subject consisting of ten unit courses belonging to any one of the following functional areas of management -

Group A - Marketing Management
Group B - Financial Management
Group C - Computer Management
Group D - Production & Materials Management
Group E - Human Resource Management

(VIII) Regulations

Student for the special course under 303A, 304A, 305A, 306A, 307A and 308A shall offer 404A, 405A, 406A, and 407A only

Student for the special course under 303B, 304B, 305B, 306B, 307B and 308B shall offer 404B, 405B, 406B, and 407B only

Student for the special course under 303C, 304C, 305C, 306C, 307C and 308C shall offer 404C, 405C, 406C, and 407C only

Student for the special course under 303D, 304D, 305D, 306D, 307D and 308D shall offer 404D, 405D, 406D, and 407D only

Student for the special course under 303E, 304E, 305E, 306E, 307E and 308E shall offer 404E, 405E, 406E, and 407E only


(IX) Assessment

The final total assessment of the student shall be made in terms of an internal assessment and an external assessment.

a. The internal and external assessment will constitute separate heads of passing and they will be shown separately in the mark sheet.

b. For each paper meant for University evaluation, the ratio of marks for internal assessment in relation to external assessment shall be 40:60.

c. The external assessment shall be based upon the external written examination to be held at the end of each semester.

d. The Project Report and viva shall constitute one head of passing.

e. The marks awarded by a teacher in the internal evaluation for the papers marked as External in the Course Structure shall be immediately communicated to the student.

f. Reassessment of Internal Marks - In case of those students who have secured less than passing percentage of marks in the internal evaluation for the paper marked as External in the Course Structure, the concerned Institute should administer a separate internal test for these 40 marks in the subsequent Semester. The results of such test may be communicated to the University as the Revised Internal Marks. If the result of internal test as above results in lower marks than the original marks, the original figure of the marks should be prevailed. In short, the rule is higher of the two figures of the marks shall be taken into consideration.

(X) Examinations

The M.B.A. Examination will be held in four semesters.

The student will be allowed to carry maximum backlog of eight (8) heads of passing from any one or more semesters.

(XI) Standard of Passing

Every student must secure 40% marks in both University Evaluation as well as Internal Evaluation.


(XII) Grading

There shall be numerical marking for each course. At the time of declaration of the result, the marks obtained by a student shall be converted into the grades as shown below -

Grade Percentage
A+ 70 and above
A 60 - 70
B+ 55 - 60
B 50 - 55
C 40 - 50
F below 40

(Grade F stands for failure)
(Fraction to be rounded up to next higher integer)

(XIII) Transcript for students

Every student shall be given a transcript, showing the name of the institution, the courses offered by the student, the date of enrollment in the course, the dates of the examination, the dates of the external examination and details of marks of internal and external assessment. The transcript will further indicate the rank, if the student secures the rank amongst the first 10 ranks in the entire examination.

(XIV) Additional Special Subject

A student who has passed the M.B.A.Examination of this University may be allowed to appear for the M.B.A.Examination again, in any other special group only, by keeping terms for the third and fourth semester for that special group at proportionate fees i.e. 50% of the Tuition Fees only as applicable to a payment category student.

(XV) Teaching Faculty

Besides full time faculty members, part-time, adjunct and visiting faculty members should be invited to conduct the professional courses. Visiting faculty should normally satisfy one of the following criteria -

a. Master's degree of a recognized University of a subject in question or professional qualifications like ACA, AICWA or ACS.

b. Master's degree of a recognized University in any faculty with at least two years professional experience related to the given subject.

c. Bachelor's degree of a recognized University in any faculty with at least 5 years professional experience related to the given subject.

d. Diploma of a recognized University/Board with at least 7 years professional experience related to the given subject.


Appendix I - Detailed Syllabus


(101) ORGANIZATIONAL BEHAVIOUR


1. Organizational Behaviour - Definition - Importance - Historical Background - Fundamental concepts of OB - 21st Century corporates - Different models of OB i.e. autocratic, custodial, supportive, collegial and SOBC

2. Perception Process - Nature & Importance - Perceptual Selectivity - Perceptual Organization - Social Perception - Impression Management

3. Personality & Attitudes - Meaning of personality - Development of personality - Nature and dimensions of attitude - Job Satisfaction - Organizational Commitment

4. Learning - Process of Learning - Principles of Learning - Organizational Reward Systems - Behavioural Management

5. Motivation - Motives - Characteristics - Classification of motives - Primary Motives - Secondary motives - Morale - Definition and relationship with productivity - Morale Indicators

6. Theories of Work Motivation - Maslow's theory of need hierarchy - Herzberg's theory of job loading

7. Stress Management - Concept of stress - Sources of stress - Effects of stress on humans - Management of Stress

8. Group Dynamics and Teams - Theories of Group Formation - Formal Organization and Informal Groups and their interaction - Importance of teams - Formation of teams - Team Work

9. Organizational Design - Various organizational structures and their effects on human behaviour - Organizational Climate - Organizational Culture - Organizational Effectiveness

10. Leadership - Definition - Importance - Leadership Styles - Models and Theories of Leadership Styles

11. Management of Change - Importance - Forces responsible for change - Resistance to change - Overcoming resistance to change - Introduction of change in the organization - Organizational Development as a toll for introduction of change

12. Conflict Management - Traditional vis-à-vis Modern view of conflict - Constructive and Destructive conflict - Conflict Process - Strategies for encouraging constructive conflict - Strategies for resolving destructive conflict

13. Total Quality Management - Techniques of TQM - Reengineering - Empowerment - Benchmarking - Down Sizing - Learning Organizations

Books Recommended


1. Organizational Behaviour, 9th Ed. - Stephen Robbins
2. Human Behaviour at work - Davis and Newstorm
3. Organizational Behaviour - Uma Sekaran
4. Organizational Behaviour - Fred Luthans
5. Organizational Behaviour - K.Aswathappa
6. Human Behaviour at Work - Keith Davis
7. Organizational Behaviour - Jit S.Chandran
8. Human Relations & Organizational Behaviour - R.S.Dwivedi
9. Organizational Behaviour - McShane
10. Organizational Behaviour - Sharma

(102) MANAGEMENT ACCOUNTING

1. Double Entry Book Keeping - Data Entry in the primary and secondary books of accounts - Preparation of Trial Balance - Rectification of Errors - Final Accounts of Non-corporate organizations like Proprietary Firms and Partnership Firms - Bank Reconciliation Statement

2. Cost Accounting - Relationship with Financial Accounting - Elements of Cost - Preparation of Cost Sheet

3. Materials Cost - Materials purchasing, receiving, storing, issuing including pricing of issues

4. Labour Cost - Time Keeping and Time Booking - Idle Time - Labour Turnover

5. Overheads - Identifying the overheads with the cost center - Allocation, Apportionment and Absorption - Under Absorption and Over Absorption of Overheads

6. Elementary study of the Managerial Decision Making Techniques like -

a. Marginal Costing - Break Even Analysis, Applications of Marginal Costing in decision making - Key Factor considerations
b. Budgetary Control - Functional Budgets - Flexible Budgets
c. Standard Costing - Materials Cost and Labour Cost Variances only


Note - Problems should be covered on the following topics -
a. Preparation of financial statements of non-corporate organizations like Proprietary Firms and Partnership Firms, including Bank Reconciliation Statement
b. Cost Sheet preparation
c. Inventory Valuation
d. Overheads
e. Simple problems on concepts of Marginal Costing and Applications of Marginal Costing including Key Factor considerations
f. Cash Budgets and Flexible Budgets
g. Simple Problems on Materials Cost and Labour Cost Variances

Books Recommended

1. Introduction to Management Accounting - Horngreen and Sundlem
2. Principles of Management Accounting - Manmohan & Goyal
3. Cost and Management Accounting - S.M.Inamdar
4. Management Accounting - Dr. Mahesh Kulkarni
5. Double Entry Book Keeping - T.S.Grewal
6. Cost Accounting - Khan & Jain
7. Management Accounting 3rd Ed. - Khan & Jain
8. Theory & Problems in Management
& Cost Accounting - Khan & Jain
9. Cost Accounting - Jawaharlal


(103) MANAGERIAL ECONOMICS

1. Definition, nature and scope of Managerial Economics - Managerial Economics and Micro-economics - Managerial Economics and Macro-economics - Applications of Economics in Managerial decisions making

2. Types of Business Organizations - Proprietary Firms, Partnership Firms, Joint Stock Companies, Public Sector Undertakings, Cooperative Societies, Non-profit Organizations, Business Organizations in New Millennium - Organizational Goals - Profit Maximization, Sales Maximization, Satisfying Theory - Enhancing value of the firm and its goals

3. Demand Analysis - Determinants of Market Demand - Law of Demand - Elasticity of Demand - Measurement and its use - Demand Forecasting - Techniques of Demand Forecasting

4. Production and Costs - Meaning of Production Function - Law of variable proportions - Law of Supply and Elasticity of Supply - Costs and Cost Functions - Short Terms Costs and their use on decision making - Determinants of costs - Break Even Analysis - Cost Forecasting

5. Pricing and output determination - Pricing decisions under different market forms like perfect competition, monopoly, oligopoly - Pricing Methods - Pricing in Public Sector Undertakings and Cooperative Societies -

6. Cost Benefit Analysis - Private Vs. Public Goods - Government investment - Overall resource allocation - Steps in cost benefit analysis - Justification for the use of cost benefit analysis

7. Government and Business - Need for Government intervention in the market - Price Controls - Support Prices and Administered Prices - Prevention and control of monopoly - Protection of consumers' interest - Economic Liberalization - Process of disinvestments - Need and methods - Policy planning as a guide to overall business development

Books Recommended


1. Managerial Economics - D.Salvatore
2. Managerial Economics - Mote, Paul and Gupta
3. Managerial Economics - Varshney and Maheshwari
4. A study of Managerial Economics - D.Gopalkrishna
5. Managerial Economics - D.C.Hauge
6. Managerial Economics - Reckie and Crooke
7. Managerial Economics - Gupta
8. Managerial Economics, 4th Ed. - Craig Peterson


(104) STATISTICAL & QUANTITATIVE METHODS

1. Arranging data to convey meaning - Tables, Graphs and Frequency Distribution

2. Measures of Central Tendency and Dispersion

3. Simple and Multiple Regression and Correlation

4. Association of Attributes

5. Probability - Probability Distributions, Binomial, Poisson and Normal

6. Linear Programming - Formulation and Graphical solution to two variables - Assignment Problems, Transportation Problems

7. Queuing Theory - Single Server and Multi Server

8. Markov Chains with simulation techniques - Monte Carlo Simulation

9. Games Theory - 2x2 zero sum game with dominance - Pure Strategy and Mixed Strategy

10. Decision Theory - 5 criteria of decision making


Books Recommended

1. Statistical Methods - S.P.Gupta
2. Statistics for Management - Levin and Rubin
3. Statistics - Spiegel
4. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb
5. Statistics and Quantitative Techniques - M.G.Dhaygude
6. Operations Research - V.K.Kapoor
7. Operations Research - J.K.Sharma
8. Quantitative Techniques - N.D.Vohra
9. Introduction to Operations Research - Hiller
10. Introduction to Operations Research - Gillett



(105) LEGAL ASPECTS OF BUSINESS

I. The Contract Act, 1871

1.1 Nature and classification of contracts - Essential elements of a valid contract
1.2 Offer and Acceptance - Consideration - Valid Consideration - Capacities of Parties
1.3 Provisions relating to free consent, valid agreements
1.4 Provisions relating to performance and discharge of contract
1.5 Breach of contract - Meaning and remedies
1.6 Contingent Contracts, Quasi-contracts, Wagering Agreements

II. Contract Act, 1872

2.1 Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and Indemnifier
2.2 Contracts of Guarantee - Meaning, Nature and Features - Types of Guarantee - Provisions relating to various types of Guarantee
2.3 Surety and Co-surety - Rights and Liabilities - Discharge of surety from his liability
2.4 Agency - Agent and Principal - Creation of Agency - Ratification of Agency - Classification of Agents - Relationship between Principal, Agent and Sub-agent - Agent's authority - Revocation and Renunciation - Rights, Duties and Liabilities of Agent and Principal - Termination of Agency

III. Sales of Goods Act, 1930

3.1 Contract for Sale of Goods - Meaning - Sale of Goods and Agreement to Sell - Essentials of a Contract of Sale - Formalities of a Contract of ale - Sale and Hire Agreements
3.2 Provisions relating to conditions and Warranties
3.3 Provisions relating to transfer of property or ownership
3.4 Provisions relating to performance of Contract of Sale - Rights of Unpaid Seller - Remedial measures
3.5 Provisions relating to Auction Sale

IV. The Negotiable Instruments Act, 1881

4.1 Negotiable Instruments - Meaning, Characteristics, Types, Parties - Holder and holder in Due Course
4.2 Negotiation and Types of Endorsements
4.3 Dishonour of Negotiable Instrument - Noting and Protest

V. The Companies Act, 1956

5.1 Company - Definition, Meaning, Features and Types of companies
5.2 Incorporation of a company - Memorandum of Association, Articles of Association and Prospectus
5.3 Share Capital - Accounts and Audits - Company Meetings


VI. The Consumer Protection Act, 1986

6.1 Definitions of Consumer, Person, Goods, Service, Trader, Manufacturer - Meaning of Consumer Dispute, Complaint - Unfair Trade Practices - Restrictive Trade Practices
6.2 Consumer Protection Councils
6.3 Consumer Disputes Redressal Agencies

VII. The Information Technology Act, 2000

7.1 Digital Signature
7.2 Electronic Governance
7.3 Electronic Records
7.4 Certifying Authorities


Books Recommended

1. Business Laws - Balchandani
2. Business Laws - S.D.Geet and M.S.Patil
3. Business Laws - Gulshan Kapoor
4. Business and Commercial Laws - Sen and Mitra
5. An Introduction to Mercantile Laws - N.D.Kapoor
6. Business Laws - N.M.Wechlekar
7. Business Laws - M.D.Mulla
8. Company Law - Avtar Singh
9. Bare Text of the relevant Act

In addition to these books, students are advised to refer to the monthly journals like Chartered Accountant, Chartered Secretary and All India Reporter for latest case laws.


(106) BASICS OF MARKETING

1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches - Marketing Process - Functions of Marketing

2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment

3. Sales Forecasting - Methods - Market Research - Scope, Obstacles in acceptance

4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process - Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour - Customer satisfactions Vs. Customer delight - Consumer value and satisfaction

5. Dealing with competition - Identification and Analysis of Competitors

6. Market segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies

7. Market Evaluation and Controls - Types, process, obstacles to marketing control - Marketing Audit - Marketing Ethics

Books Recommended

1. Marketing Management - Philip Kotler
2. Fundamentals of Marketing - Stanton
3. Marketing Management - V.S.Ramaswamy and
S.Namakumari
4. Principles of Marketing 9th Edition - Philip Kotler and Gary Armstrong
5. Marketing - Bovee and John Thill
6. Marketing Models - Lilien & Kotler & Moorthy
7. Case Studies in Marketing - Indian context - R.Srinivas
8. Case study solutions - H.Kaushal
9. Marketing Management - Saxena
10. Marketing - Gandhi
11. Marketing - An Introduction, 5th Ed. - Philip Kotler and Gary Armstrong
12. Basic Marketing - William D. Perreault Jr.



(107) INFORMATION TECHNOLOGY

This is the paper for Internal Evaluation. The objective of this subject is to give basic idea to the students about the following areas -

1. Introduction to Computers - Hardware - Software - Systems Software, Application Software and Packages - Introduction to Embedded Software

2. Commonly used Software Packages like Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Access, Tally etc.

3. Introduction to World Wide Web - Internet operations - Introduction to Electronic Commerce and Electronic Business.

Note - Appropriate practical hands-on experience is expected to be imparted to the students.


(108) BASICS OF MANAGEMENT & COMMUNICATION SKILLS


This is a paper for Internal Evaluation. The objective of this subject is to assist a student in developing oral & written communication skills and to provide insight to the basic management principles. Practical aspects of communication and management principles should be emphasized upon so that the concerned skills get reinforced and internalized. Following topics should be emphasized upon during the teaching programme -

SECTION I - BASICS OF MANAGEMENT

1. Basic concepts of management - Definition - Evolution of management thought - Functions of management

2. Planning - Nature and purpose - Setting objectives - Management by objectives - Strategies, policies and planning premises

3. Organizing - Nature and purpose - Departmentation - Line and Staff Authority - Decentralization

4. Coordination

5. Controlling - Process of controlling - Control techniques

6. Decision making - Nature and purpose - Principles


SECTION II - COMMUNICATION SKILLS

1. Communication Process and Principles of Communication - Barriers to Communication

2. Written Communication - Letter and Report Writing

3. Written Analysis of Business Situation - Case Analysis


Note : The weightage of marks will be 30 for Section I and 20 for Section II.

Books Recommended

1. Business Correspondence and Report Writing - R.C.Sharma
2. Business Communication - M.Balasubramanyam
3. Essentials of Business Communication - R.Pal and Kolahalli
4. Business Communication and Report Writing - Sharma, Mohan
5. Lesikar's Basic Business Communication - Lesikar
6. Essentials of Management - Koontz
7. Principles & Practices of Management - Saxena
8. Principles and Practices of Management - Shejwalkar and Ghanekar
9. Management Concepts & Practices - Hannagan


(201) MARKETING MANAGEMENT


1. Marketing Mix - Four P's - Its significance in the competitive environment - Product and Product Line - Product Mix - Product Life Cycle - Managing the product in Product Life Cycle

2. New Product Decision Process - Types of new products - Test Marketing a new product - Branding - Definition, Purpose and Significance - Packaging - Purpose, Types and new trends in packaging

3. Pricing strategies - Factors influencing pricing decisions - Approaches to pricing - Setting the price and managing the price changes

4. Physical Distribution - Importance and role of distribution in marketing - Introduction to the various channels of distribution - Modes of Transportation, Warehousing and Inventory decisions

5. Promotion Tools - Sales Promotion, Advertising, Personal Selling, Direct Marketing and Online Marketing as promotion tools

Books Recommended

1. Marketing Management - Philip Kotler
2. Fundamentals of Marketing - Stanton
3. Marketing Management - V.S.Ramaswamy and
S.Namakumari
4. Principles of Marketing 9th Edition - Philip Kotler and Gary Armstrong
5. Marketing - Bovee and John Thill
6. Marketing Models - Lilien & Kotler & Moorthy
7. Case Studies in Marketing - Indian context - R.Srinivas
10. Case study solutions - H.Kaushal
11. Marketing Management - Saxena
12. Marketing - Gandhi


(202) FINANCIAL MANAGEMENT

1. Financial Statements of corporate organizations - Introduction to Schedule VI provisions of Companies Act, 1956.

2. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Funds Flow Analysis

3. Finance function - Scope and Significance - Role of a finance executive - Various Forms of Business Organizations

4. Capitalization - Under Capitalization and Over Capitalization - Raising the Long Term and Medium Term funds - Own Vs. Borrowed Funds - Public Deposits - Leasing and Hire Purchase - Capital Structure - Computation of Cost of Capital - Trading on Equity - Leverages

5. Working Capital Management - Nature of working capital - Need for working capital - Estimation of working capital requirement - Financing working capital requirement - Commercial Papers - Management of Cash and Receivables - Factoring

6. Capital Budgeting - Nature and Significance - Time Value of Money - Discounting and Compounding - Methods for evaluating capital expenditure proposals

7. Management of Profits - Dividend Policy - Procedural and Legal formalities involved in the payment of dividend - Bonus Shares

Note - Problems should be covered on the following topics -

a. Simple problems on Ratio Analysis - Calculation of Ratios and preparation of financial statements from ratios
b. Simple problems on Capital Structure
c. Calculation of Cost of Capital
d. Leverages
e. Estimation of Working Capital Requirement
f. Simple problems in Management of Receivables
g. Methods for evaluation of Capital Expenditure decisions (except IRR)

b

1. Financial Management - I.M.Pandey
2. Financial Management - Khan & Jain
3. Financial Management - S.M.Inamdar
4. Financial Management - N.M.Vechlekar
5. Financial Management - S.C.Kuchal
6. Financial Management & Policy - R.M.Shrivastava
7. Financial Management - Prasanna Chandra


(203) HUMAN RESOURCES MANAGEMENT

1. Human Resources Management - Introduction and Importance - Evolution - Difference between Personnel Management and HRM - Role of HR Manager - Structure of HR Department - Duties and responsibilities of HR Manager

2. HRD Systems - Evolution - Goals - Elements and their interrelationship - HR Strategies - HR Strategies and Organizational Strategies

3. Manpower Planning - Objectives - Estimating manpower requirement - Recruitment and selection process - Main resources of recruitment - Assessment Devices - Retention of manpower - Succession Planning

5. Merit Rating - Promotions - Transfers - Job Description - Job Evaluation - Job Enlargement - Job Enrichment - Job Rotation

6. Training and Development - Training Process and Methodology - Need and objectives - Training Procedure - Methods of Training - Tools and Aids - Evaluation of Training Programmes

7. Performance Appraisal Management System - Definition, Ethics and Concepts of Performance Management - Different methods of Performance Appraisal - Rating Errors

8. Retirement / Separation - Kinds of Retirement - Resignation, Discharge, Dismissal, Suspension, Retirement, Layoff, Voluntary Retirement / Separation Schemes, Golden handshake

9. Role of HRD in developing Industrial Relations - Concept - Industrial Democracy - Industrial Peace

10. Tools to improve managerial effectiveness - Kaizen - Quality Circles - Time Management


Books Recommended

1. Human Resource Management - Garry Dessler
2. Personnel Management - C.B.Mamoria
3. Managing Human Resources - R.S.Dwiwedi
4. Human Resource Management - B.P.Michael
5. Human Resource Management - De.P.C.Pardeshi
6. Human Resources Management - Mirza & Saiyadin
7. Managing Human Resources - Arun Monappa


(204) MANUFACTURING & OPERATIONS MANAGEMENT


1. History and development of Manufacturing Management - Contribution of various pioneers beginning from Division of Labour to Quality Revolution and Environmental Control

2. Manufacturing Management - Nature, Scope, Importance and Functions

3. Methods of Manufacturing - Project / Jobbing, Batch Production, Flow / Continuous Production, Process Production - Characteristics of each method

4. Plant Location - Importance - Factors affecting location - Factory Building - Plant Layout - Installation of facilities

5. Introduction to Production Planning & Control - Scheduling - Gantt Charts - Documentation - Production Work Order

6. Introduction to PERT / CPM - Importance in Manufacturing Management - Network Crashing

7. Maintenance Management - Importance and types of maintenance - Maintenance Planning - Spare Parts Management - Equipment Replacement problem

8. Inspection - Cent percent Inspection, Sample Inspection, Operation Characteristics Curves, Statistical Quality Control - Control Charts - X-R Charts

9. Work Study - Objectives, Scope and Uses - Methods Study - Man Machine Charts - Work Measurement - Elements - Performance Rating - Allowances - Methods of Remuneration - Time Based and Efficiency Based - Incentive Schemes - Individual (Halsey, Rowan and Taylor) and Group Incentive Schemes - Standard Time - Synthetic Time Standards - Work Sampling


Books Recommended

1. Operations Management, 5th Ed. - Krajewski
2. Production & Operations Management - Chary
3. Production & Operations Management - Chase
4. Production & Operations Management - Nair
5. Production & Operations Management - Panneerselvam
6. Production & Operations Management - Adam & Ebert
7. Manufacturing & Technology Management - L.C.Jhamb
8. Work Study and Ergonomics - L.C.Jhamb
9. Production & Operations Management - Muhlemann



(205) MATERIALS & LOGISTICS MANAGEMENT

1. Materials Management - Evolution, Scope and Objectives - Interface with other functions

2. Forecasting - Methods of forecasting - Moving Average Method, Regression Analysis, Exponential Smoothing Method

3. Inventory - Types of Inventory - Need of Inventory - Costs associated with Inventory - Basic EOQ Model - EOQ with discounts - Classification of material - ABC Analysis - VED, FSN, GOLF, SOS

4. Material Requirement Planning - Advantages over conventional planning (Order Point Method) - Master Production Schedule - Bill of Materials - Material flow in MRP

5. Purchasing Management - Responsibilities of Purchase Department - Purchase Cycle - Purchase Order - Relevant provisions of State / Central Sales Tax Act, Central Excise Act and Import / Export Procedures

6. Value Engineering and Value Analysis

7. Standardization and Codification

8. Introduction to Logistics and Supply Chain Management

9. Materials Handling - Principles of Materials Handling system - Materials Handling Equipments


Books Recommended

1. Purchasing & Materials Management - Gopalkrishnan
2. Purchasing and Supply Management - Dobler and Burt
3. Materials Management - Dutta
4. Handbook of Materials Management - Gopalkrishnan
5. Materials & Logistics Management - L.C.Jhamb
6. A Text Book of Purchase Management - L.C.Jhamb
7. Introduction to Materials Management - Arnold


(206) MANAGEMENT INFORMATION SYSTEMS

1. Management Information Systems - Need, Purpose and Objectives - Contemporary Approaches to MIS - Information as a strategic resource - Use of information for competitive advantage - MIS as an instrument for the organizational change

2. Information, Management and Decision Making - Models of Decision Making - Classical, Administrative and Herbert Simon's Models - Attributes of information and its relevance to Decision Making - Types of information

3. Information Technology - Definition, IT Capabilities and their organizational impact - Telecommunication and Networks - Types and Topologies of Networks - IT enabled services such as Call Centres, Geographical Information Systems etc.

4. Data Base Management Systems - Data Warehousing and Data Mining

5. Systems Analysis and Design - Systems Development Life Cycle - Alternative System Building Approaches - Prototyping - Rapid Development Tools - CASE Tools - Object Oriented Systems

6. Decision Support Systems - Group Decision Support Systems - Executive Information Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert Systems - Artificial Intelligence

7. Management Issues in MIS - Information Security and Control - Quality Assurance - Ethical and Social Dimensions - Intellectual Property Rights as related to IT Services / IT Products - Managing Global Information Systems

8. Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies.

Books Recommended

1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia
2. Management Information Systems, Jawadekar, Tata McGraw Hill
3. Management Information Systems, Davis and Olson, Tata McGraw Hill
4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall
5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson Education Asia
6. Management Information Systems, Schulthesis, Tata McGraw Hill
7. Management Information Systems - Sadagopan, Prentice Hall
8. Management Information Systems - Jayant Oke



(207) RESEARCH METHODOLOGY

This is a paper for Internal Evaluation. The objective of the subject is to provide the skills required for the writing of Project Report. The suggested syllabus for the subject is as below -

1. Meaning, Objectives and Motivation in research - Types of research - Research Approaches - Research Process - Validity and Reliability in research

2. Research Design - Features of a good design - Types of Research Design - Basic principles of Experimental Design

3. Sampling Design - Steps in Sample Design - Characteristics of a good sample design - Random Samples and Random Sampling Design

4. Measurement and Scaling Techniques - Errors in Measurement - Tests of sound measurement - Scaling and Scale Construction Techniques - Forecasting Techniques - Time Series Analysis - Interpolation and Extrapolation

5. Methods of data collection - Primary Data - Questionnaire and Interviews - Collection of Secondary Data - Cases and Schedules

6. Testing of Hypotheses - Procedure for Hypotheses Testing - Use of Statistical Techniques for testing of hypotheses - Sampling Errors

7. Testing of samples - Sampling Distributions, Sampling Theory - Determining size of the sample, codification level - Internal Estimation

8. Chi-square Test - Analysis of Variance and Co-variance - Multi Variate Analysis

9. Interpretation of Data and Report Writing - Layout of a Research Paper - Techniques of Interpretation

10. Use of computer in Research - Creating a Database and its use for Statistical Analysis

Books Recommended

1. Research Methodology - C.R.Kothari
2. Methodology and Techniques of Social Research - Wilkinson, Bhandarkar
3. Research Methodology - Dr. V.P.Micahel
4. Research Design & Methods - Kenneth S. Bordens
5. Business Research Methods - Donald R. Cooper


(208) ECONOMIC ENVIRONMENT OF BUSINESS

This is a paper for Internal Evaluation. The objective of the subject is to provide the insight to the students about the changes that are taking place in the economic sector and the effect of these changes on the business. It is suggested that the students should be given the inputs regarding the changes taking place in the following areas -

1. Reforms in the Agricultural Sector - Agricultural Income tax

2. Industrial Policy Regulations of 1991 leading to De-licensing

3. Reforms in the Banking Sector

4. Reforms in the Service Sector - Non-Banking Financial Companies

5. Reforms in the Taxation field

6. Reforms in the Capital Market

7. Issues in connection with Privatization and Disinvestment



(301) BUSINESS POLICY & STRATEGIC MANAGEMENT

1. Strategic Management - An Introduction - Evolution of business policy as a discipline - Concept of strategic management - Characteristics of strategic management - Defining strategy

2. Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for crafting successful business strategies

3. Tailoring strategy to fit specific industry

4. Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy and Dysergy - GAP Analysis - Porter's Five Forces Model of competition - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix

5. Strategy implementation - Issues in implementation - Project implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioural issues - Leadership style - Corporate culture - Values - Power - Social responsibilities - Ethics - Building a capable organization - Functional issues - Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies

6. Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies - Operations Control and Strategic Control - Measurement of performance - Analyzing variances - Role of organizational systems in evaluation

7. New Business Models and strategies for Internet Economy - Shaping characteristics of E-Commerce environment - E-Commerce Business Model and Strategies - Internet Strategies for Traditional Business - Key success factors in E-Commerce

8. Cases in strategic management. A minimum of 10 cases encompassing the above topics to be analyzed and discussed in the class. Cases to be incorporated in the Question Paper.


Books Recommended

1. Business Policy, 2nd Ed. - Azhar Kazmi
2. Strategic Management, 12th Ed. - Concepts and Cases - Arthur A. Thompson Jr. and A.J.Strickland
3. Management Policy and Strategic Management (Concepts, Skills and Practices) - R.M.Shrivastava
4. Business Policy and Strategic Management - P.Subba Rao
5. Strategic Management - Pearce
6. Strategy & Business Landscape - Pankaj Ghemawat
7. Strategic Planning Formulation of Corporate Strategy - Ramaswamy


(302) MANAGEMENT CONTROL SYSTEMS

1. Characteristics of Management Control System - Evolution of control systems in an organization - Relating system to organizational objectives - Strategic Planning, Management Control and Operational Control - Goal Congruence - Cybernetic Paradigm of Grissinger - Functions of the Controller

2. Responsibility Centers - Types of Responsibility Centers - Expense Centers, Profit Centers and Investment Centers - Budgetary Control as a tool for Management Control Systems - Engineered, Discretionary and Committed Costs - Approaches to budgeting w.r.t. Engineered and Discretionary costs - Benchmarking and Total Cost Management

3. Transfer Pricing (Market based and Cost Based) - Related numerical problems - Return on Investment, Economic Value Added, Capital Budgeting and Ratio Analysis as a tool to management performance measurement

4. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector

5. Financial and Non-financial performance measures w.r.t. Balance Score Card (Rock Water's Model)

6. Long Range Planning - Converting corporate vision into a long-range plan - Input Output Relationship

7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit and Cost Audit - Management Audit - Principles and Objectives

8. A minimum 5 cases in designing and implementation of control systems


Books Recommended


1. Management Control Systems, 10th Ed. - Anthony and Govindrajan
2. Practical Auditing - B.N.Tandon
3. Cost Accounting - B.K.Bhar
4. Management Control Systems - Kirby
5. Financial Management - Prasanna Chandra


(303A) MARKETING MANAGEMENT SPECIALIZATION
ADVERTISING AND SALES PROMOTION


1. Advertising - Purpose and Functions - Advertising Process - Advertising in the marketing mix - Various approaches

2. Advertising Agency - Functions - Advertising Agency partnership - Services offered by the modern Advertising Agency

3. Concept of copy - Elements of copy and Message - Media Objectives - Media Plan - Factors influencing media selection - Types of Media

4. Concepts of Reach, Frequency and Gross Rating Points - Significance of rating and its implications

5. Advertising Appropriation - Methods and Significance

6. Advertising Effectiveness - Tests and Techniques

7. Event Management - Techniques and Significance

8. Sales Promotion as a Promotion Tool - Types of Sales Promotion Techniques - Evaluation of Sales Promotion Schemes

9. Publicity - Forms of Publicity - Techniques adopted

Books Recommended

1. Advertising
2. Advertising Management
3. Advertising Management
4. Introduction to Advertising Media
5. Advertising Excellence
6. Advertising & Marketing Hand Book
7. Marketing Communication
8. Successful Branding
9. Brand Positioning
10. Advertising & Promotion
11. Advertising, 4th Ed.
12. Advertising & Sales Promotion David Ogilvy
Aakar, Batra, Myers
Manadra Mohan
Jim Surmanck
Bovee, Thill, Dovel, Wood
Herschell, Gorden Lewis
Patrick Pearson
Pran K. Chaudhary
Subroto Sengupta
Belch
Roderick White
Jafkins


(303B) FINANCE SPECIALIZATION
DIRECT TAXATION

1. Income Tax Act, 1961 - Definitions - Assessee - Agricultural Income - Casual Income - Previous Year - Assessment Year - Residential Status - Incomes Exempt from Tax

2. Computation of various heads of income - Income from Salaries - Income from House Property - Capital Gains - Important calculations under Income from Business and Profession - Long Term and Short Term Capital Gains - Income from Other Sources - Deductions from each head of income - Rebates available while calculating tax liability

3. Taxation of Companies - Deductions available to Companies - Minimum Alternative Tax - Taxation of Partnership Firms

4. Set Off and Carry Forward of losses

5. Returns of Income - Compulsory filing of returns based upon economic criterions - Forms of Return - Assessment - Types of Assessments - Deduction of tax at source from salaries, payment to contractors, interest, rent, professional fees - Tax Deduction Certificates - Filing of Annual Returns of tax deducted at source

6. Tax Audit as per the provisions of Section 43B of Income Tax Act, 1961 - Tax Audit Report - Non-compliance with the legal requirement


Note:

Assessment Year applicable for the paper will be the Assessment Year pertaining to the Academic Year. E.g. For the academic year 2002-2003, applicable Assessment Year will be 2002-2003.

Note - Problems should be covered on the following topics -

a. Calculation of Income from Salaries with deductions there from
b. Calculation of Income from House Property with deductions there from
c. Simple problems on Calculation of Income from Business and Profession with deductions there from
d. Calculation of Income from Capital Gains with deductions there from
e. Rebates allowed under the Act

Books Recommended

1. Direct Taxes - Law and Practice - Vinod Singhnia
2. Bare Acts and rules of the relevant taxes


(303C) COMPUTER SPECIALIZATION
DBMS WITH ORACLE

  • Overview of RDBMS
  • Data Model - Overview of Hierarchical Model, Network, Relational, Object Relational
  • Codd's rule
  • Introduction to Oracle = Architecture (Background List)
  • Overview with tools of Oracle - Sql*plus, PL/SQL, Forms, Reports, Precompilers (SQL Loader, Import, Export)
  • Introduction to SQL - DDL, DML, DTL(TCL)
  • Data Types
  • Character, Char, Varchar/Varchar2, Long
  • Number - Column-name number, column-name number(p) - fixed point, column-name number (p,s) - floating point
  • Date data type
  • Raw data type
  • Long raw data type
  • LOB data type - CLOB, BLOB, BFILE
  • Table - Constraint definition, Domain, Entity, Referential
  • Create table - Alter table, Drop table, Normalization (Applied)
  • Commands and clause - Insert, update, delete, with where clause
  • Queries and SQL functions
  • Select with all options
  • Operations and operators - Arithmatic, Comparison, Logical (in, out, between, like, all, %, any, exists, not exists, is null, is not null, and, or, not)
  • Query Expression Operators - Union, intersect, minus
  • SQL functions
    o Date - Sys_date, new_time, next_day, add_month, last_day, months_between
    o Numeric - round, trunc, abs, ceil, cos, exp, floor
    o Character - initcap, lower, upper, trim, translate, length, char
    o Conversion - to_char, to_date, to_number
    o Miscellaneous - Uid, User, nvl, vsize
  • Group function
    o Avg, max, min, sum count
    o Group by clause
    o Having clause
  • Expression (Set operations : join)
  • Set Operations - union, union all, intersect, minus
  • Relating data through join concept - Join theory
  • Simple join
  • Equi join
  • Non equi join
    o Self join, Outer join
    o Table aliases
  • Query and sub-queries
  • Introduction to object oriented database
    o Concept
    o Object binding in Oracle - Class, Attribute, Methods
  • Object type
    o Definition, Declaring and initializing
    o Methods
    o Alter and Drop type
  • Views and synonyms
  • Synonym
    o Introduction
    o Object type - User definition with example
    o Create, synonyms as alias for table and view, drop
  • Sequence - Introduction, creates with option, alter sequence, drop
  • View - into, creates, update, drop
  • Index - Introduction, create
  • Primary introduction to DBA
    o User create, granting
    o Privileges - Object, System, User ( GRANT, REVOKE, COMMIT, ROLLBACK, SAVEPOINT)
    o Report writer using SQL

Books Recommended


1. ORACLE 7 by Ivan Byrass
2. Understanding ORACLE by Perry J. and Later J.
3. SQL by Scott Urman
4. ORACLE PL/SQL Programming by Scott Urman
5. Expert One on One : Oracle by Wrox


(303D) PRODUCTION & MATERIALS SPECIALIZATION
LOGISTICS AND SUPPLY CHAIN MANAGEMENT

1. Logistics - Concept and significance - Distribution Strategies - Customer Service policies and Integrated Logistics Management

2. Transportation Alternatives - Railway, Road, Air, Waterways, Pipe Lines, Animals and Animal driven vehicles - Economics of transportation - Applications of Quantitative Techniques - Transportation Models

3. Distribution Network Planning system - Location - Number and size of facilities - Stocking Policies - Storage and handling capacities - Introduction to State and Central Warehouse Acts

4. Packaging - Principles, functions and types - Containerization - Concepts - Infrastructure - Customs Issues - Service Utilization Modes - Rail, Sea and Road

8. Role of Freight and Insurance in Logistics

9. Concept of Supply Chain Management and its strategic role in the organization - Intra and Inter Organization Supply Chain

10. Designing of efficient supply chain policies - Bottlenecks and remedies

11. Integration of supply chain with corporate strategy - Cost efficiency across supply chain - Impact on Customer Service

12. Role of computer and IT in supply chain


Books Recommended

1. Purchasing & Supply Management - Dobler and Burt
2. Strategic Logistics Management - Lambert
3. Logistical Management - The Integrated Supply Chain Process - Bowersox
4. Materials & Logistics Management - L.C.Jhamb
5. Logistics & Supply Chain Management - Christopher
6. Supply Chain Management - Sunil Chopra
7. Logistics & Supply Chain Management - Raghuram
8. Supply Chain Management for 21st Century - Sahay


(303E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
LABOUR LAWS

Study of important provisions of the following Labour Laws -

1. Factories Act
2. Industrial Disputes Act
3. Workmen's Compensation Act
4. Employees' Provident Fund Act
5. Employees' State Insurance Act
6. Payment of Wages Act
7. Minimum Wages Act
8. Payment of Bonus Act
9. Payment of Gratuity Act

Books Recommended

1. Industrial Law - P.L.Malik
2. Bare Text of the relevant Acts

(304A) MARKETING MANAGEMENT SPECIALIZATION
INTERNATIONAL MARKETING


1. Objectives of International Marketing - Challenges and opportunities in International Marketing - Quality considerations in International Marketing - Underlying forces of International Marketing

2. Global marketing environment - Economic Environment, Socio-cultural Environment - Legal and Statutory Framework

3. Global Marketing Information System and Research

4. Planning for International Marketing - Market Analysis and Foreign Market Entry Strategies

5. MNE and lifecycle of its products - Basic product strategies

6. Pricing - Factors influencing pricing decisions - Physical distribution for International Marketing - Channels for Distribution - Inventory Decisions - Use of Virtual Channels in International Marketing

7. Documentation and procedural complexities - Registration with various agencies - Compulsory Quality Control - Processing Export Orders

8. Export Promotion - Financing of the Exports - Export Incentives - Role played by Government in Export Promotion - Custom Clearance procedures for export cargo

9. Limitations of Global Marketing


Books Recommended

1. International Marketing - Cateora
2. Managing International Marketing - Varkey
3. Creating Market across the Globe : Strategies for business excellence - Korwar
4. Essence of International Marketing - Stan Paliwoda
5. Global Marketing Management - Warren J. Keegan
6. International Marketing Management - Subhash Jain

(304B) FINANCE SPECIALIZATION
ADVANCED FINANCIAL MANAGEMENT

1. Accounting Standards - Significance in the Indian context - Role of Accounting Standards Board - International Accounting Standards - Generally Accepted Accounting Principles - Detailed study of Accounting Standards in respect of disclosure of accounting policies, valuation of inventory, depreciation policy, accounting for investments, accounting for amalgamations, accounting for fixed assets, accounting for government grants, borrowing grants

2. Recent Trends in Accounting and Finance - Zero Based Budgeting, Inflation Accounting, Human Resource Accounting, Activity Based Costing - Mergers and Acquisitions including the relevant SEBI guidelines and takeover code of SEBI - Buy Back of Shares - Corporate Governance

3. Capital structure theories - Traditional Approach - Modigliani & Millar Approach - Planning the capital structure in practical circumstances - Valuation of Shares and Goodwill

4. Models for estimating the requirement of working capital - Bank Regulations affecting the requirement of working capital - Marathe Committee Recommendations - Tandon Committee Recommendations - Chhore Committee Recommendations - Nayak and Vaz Committee Recommendations - Capital Assets Pricing Model

5. Capital Budgeting decisions in risk, inflation and uncertainty conditions - Risk Analysis in Capital Budgeting

6. Dividend Theories - Relevance Approach and Irrelevance Approach - Walter's Model - Modigliani & Millar Model

7. Preparation of Funds Flow Statements and Cash Flow Statements - Financial Planning and Forecasting - Profit Planning - Cash Budgets - Projected Financial Statements

Note - Problems should be covered on the following topics -

a. Valuation of Goodwill and Shares
b. Advanced problems on Ratio Analysis and Funds Flow / Cash Flow Analysis
c. Advanced problems on Cash Budgets
d. Capital Budgeting under risk and uncertainty including IRR

Books Recommended

1. Guide to Companies Act - A.Ramaiya
2. Financial Management - I.M.Pandey
3. Financial Management - Prasanna Chandra
4. Financial Management - Van Horne

(304C) COMPUTER SPECIALIZATION
SOFTWARE ENGINEERING

1. Systems Concept, Integrated Systems, Sub-systems, Modules

2. Role of Systems Analysts and others in System Development

3. General phases of Systems Development Life Cycle

Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design, Testing, On-site Implementation and Maintenance

4. Fact Finding Methods

5. Different Approaches to Software Development

  • Classic Method
  • Prototyping
  • Spiral Model
  • 4 GL or Data Oriented Approach

6. Structured Analysis and Design Method and Software Engineering Techniques, Tools and Methodologies in Systems Development
Application Systems Modeling

  • Data Modeling - Entity Relationship Method
  • Process Modeling - Data Flow Diagrams
  • Concept of Object Oriented Modeling
  • Temporal Modeling - State Transition Diagrams
    Database Design Methods
  • Napping E-R Model to arrive at the Database Design
  • Normalization Technique for Database Design
  • Controlled De-normalization
    System Documentation Techniques
  • System Flow Charts
  • Functional Decomposition Diagrams
  • Structure Charts
  • Structured Flow Charts (N-S Diagrams)
    Logic Representation Techniques
  • Decision Trees
  • Decision Tables
  • Pseudocode and Structured English

7. Users Interface Design

  • Menu, Screen and Report Layout Designing
  • The Mode/Style of interaction between the system and the user

8. Codes Designing for field values - Designing Code-less system


9. Introduction to Computer Aided Software Engineering (CASE)

  • Centralized data Dictionaries
  • Diagrammers
  • Database Designer
  • Code Generator in CASE Tools
  • Tools for Static and Dynamic Analysis of programs and Impact Analysis for introducing changes
  • The concept of Reverse Engineering

10. Types of Data Processing - Batch, On-line and Real Time Processing


Books Recommended

1. Analysis and Design of Information System 2nd Ed. - Senn
2. Software Engineering Practitioner's Approach - Roger Pressman
3. Introduction to Systems Analysis and Design - Hawryszkiwycz
4. Systems Analysis and Design - Elies Awad
5. Introducing Systems Analysis and Design - Lee
6. Systems Analysis and Design - Perry Edwards
7. Software Engineering Concepts - Fairley


(304D) PRODUCTION & MATERIALS SPECIALIZATION
QUALITY MANAGEMENT


1. Quality Principles - Quality Defined - Costs of Quality - Organization wide Quality Management (TQM)

2. Quality Principles - Deming, Juran, Crosby, Ishikawa, Taguchi - Quality Awards - Malcom, Baldridge

3. Quality Control and Quality Assurance - Concept of Quality Control - Concept of Process Variation - Acceptance Sampling - Sampling Inspection Vs. 100% Inspection - Attributes and variable sampling plans - OC Curves - Producer and Consumer Risk - AQL, RQL, TQL, AOQL and AOL

4. Statistical Process Control - Control Charts - X-R, P, np and C Charts - Benefits of Control Charts and Applications

5. Quality Management - Assistance Tools - Ishikawa Fish Done diagram - House of Quality - Nominal Group Technique - Quality Circles - Flow Charts - Pareto Analysis - Poka Yoke (Mistake Proofing)

6. Reliability - Concept and Components - Concepts of failure - Reliability of system - Success and Failure models in series and parallel - Methods of achieving higher reliability - Concept of maintainability and availability - Comparison with reliability

7. Managing and organization for quality - Quality Policy - Quality Objectives - Leadership for Quality - Quality and organization culture - Change Management - Team Building

8. Quality Standards - ISO 9000, ISO 14000 - QS 900 series - Outlines, application and prerequisites - Quality Audit and Quality Manual


Books Recommended

1. Total Quality Management - Sundarrajan
2. Quality Control & Total Quality Management - Jain
3. The essence of Total Quality Management - Hunsen & Ghare
4. Managing for Total Quality - Logothetic
5. Quality Problem Solving - Smith
6. ISO 9000 - Kairon


(304E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
INDUSTRIAL RELATIONS


A. Industrial Relations

1. Industrial Relations - Origin and Growth - Objectives and Significance in the changing scenario - Effect of Social, Political, Economic and Legal changes

2. Approaches to the study of Industrial Relations - IR and its effect on management

3. Labour Welfare - Principles, Concepts, Objectives and Scope - Labour Welfare Officer - Duties and Responsibilities - Labour Welfare and Productivity - Effect of various statutory provisions

4. Industrial Relations Machinery - Settlement of disputes - Negotiations, Conciliations, Arbitration, Adjudication of disputes

5. Ethical Code and IR - Employee involvement in Management - Negotiations and Collective Bargaining - Theory - Mechanics - Critical Review of success of Collective Bargaining - Options if Collective Bargaining fails - Employees' Stock Option Plans

II. Trade Unionism

1. Trade Unions - Meaning and Concept - Characteristics - Role and Functions - Types and Structure of Trade Unions - Changes after reforms in 1991

2. Trade Union Movement in India - Origin and Historical developments - Problems of Trade Unions in India - Democracy in Trade Unions - Intra Union and Inter Union Relations - Role of I.L.O. - Trade Unions and Productivity

3. Recommendations of National Commission on Labour - Impact of globalization and liberalization on Trade Union movement in India

4. Trade Unionism in India with respect to Unorganized Sector, Casual and Badli Workers, Working Women, Child Labour

5. Trade Union Act, 1926


Books Recommended

1. Personnel Management and Industrial Relations - P.C.Shejwalkar and S.B.Malegaonkar
2. Industrial Relations - Arun Monappa
3. Management of Industrial Relations - Pramod Verma
4. Labour Management Relations in India - K.M.Subramanian


(305A) MARKETING MANAGEMENT SPECIALIZATION
SERVICES MARKETING & BRAND MANAGEMENT

1. Service Industry - Introduction, Nature of Services, Characteristics of Services, Classification of Services - Importance of Service Marketing

2. Four I's of services - Intangibility, Inconsistency, Inseparability and Inventory

3. Relationship Marketing in Services Marketing - The Process, Role and Implications of Relationship Marketing in Services Marketing

4. Services Market Segmentation - Positioning and Differentiation of Services

5. Distribution Strategies for Services - Challenges in Distribution of Services - Services Quality - Service Quality Models - Measuring Service Quality - Service Guarantee

6. Personal Selling - Advertising and Sales Promotion in Service Industry

7. Customer Service in Service Marketing - Monitoring and Measuring customer satisfaction - Handling complaints effectively

8. Role and Significance of Branding in the Promotion - Process of Brand Creation - Concepts of Brand Image and Brand Identity - Brand Valuation

9. Differentiating brands from the competitors - Study of Brand Equity - Managing Brands over time - Brand Positioning and Consumer Behaviour - Retail Brands Vs. Manufacturers' Brands

Books Recommended

1. Service Marketing - M.K.Rampal, S.L.Gupta
2. Services Marketing - P.K.Gupta
3. Essence of Services Marketing - Ardian Payne
4. Services Marketing - S.M.Jha
5. CRM at the speed of light - Paul Greenberg
6. Services Marketing, 2nd Ed. - Zeithmul
7. Services Marketing - Christopher Lovelock
8. Services Marketing - Helen Woodruffe
9. Behind Powerful Brands - Jones
10. Branding Concepts & Process - Debashish Pati


(305B) FINANCE SPECIALIZATION
MERCHANT BANKING & FINANCIAL SERVICES


1. Capital Market - Capital Market in India - Operations in Primary Markets - Instruments involved - Role of SEBI and Merchant Bankers ( Pre-issue and Post-issue ) - Venture Capital Financing - Mutual Funds - Regulations - Role and functions - Private Placements

2. Secondary Markets - Stock Exchanges in India - National Stock Exchange (NSE) - Over The Counter Exchange of India (OTCEI) - Stock Holding Corporation of India (SHCIL) - Scripless Trading - E-Trading - Index/Futures Trading - Share Lending Scheme - Stock Market operations on International Level - Book Building

3. Money Market - Nature and role of money market in India - Instruments in money market viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills - Role of DFHI/STCI in money market

4. Financial Services - Credit Rating - Factoring and Forfeiting - Leasing and Hire Purchasing - RBI guidelines for NBFCs - Credit Cards - Securatization of debts - Housing Finance


Books Recommended

1. Relevant text of SEBI guidelines
2. Merchant Banking & Securities Management - M.A.Kohak


(305C) COMPUTER SPECIALIZATION
VISUAL BASIC

1. Introduction to Visual Basics

  • Event-driven Programming
  • Starting and Exiting VB
  • Understand VB Environment
  • Project Explorer
  • Properties Window
  • Toolbox
  • Form Layout Window
  • Property Pages
  • Getting Help
  • Saving Project
  • Printing Project
  • Running Applications

2. Adding Code and Events

  • Code Window
  • Naming Conventions
  • Variables ( all datatypes ) - Byte, Boolean, Integer, Long (long integer), Single (single-precision floating point), Double (double-precision floating point), Currency (scaled integer), Decimal, Date, Object, String (variable-length), String (fixed-length), Variant (with numbers), Variant (with characters), User-defined (using type)
  • Scope (Global, Local, Static)
  • Constants

3. Visual Basic Controls

  • Label and TextBox Controls
  • Command Button Controls
  • Frame, Checkbox and Option Button Controls
  • ListBox and ComboBox Controls
  • Drive List Box, Directory List Box and File List Box Controls
  • Formatting Controls
  • Control Arrays
  • Tab Order

4. Working with functions

  • String Functions
  • Mathematical Functions
  • Date Functions
  • Data type Conversion Functions

5. Control Statement

  • IF and IIF Statement
  • Select Case Statement
  • Do Statement
  • For Statement
  • Exit Statement

6. Dialog Boxes

  • Msgbox
  • Inputbox
  • Common Dialog Box (Microsoft Common Dialog Control 6.0)

7. Menus

  • Creating Menus
  • Adding Code to Menus
  • Toolbars
  • Other Common Controls (Microsoft Windows Common Controls 6.0, Microsoft Windows Common Controls-3 6.0)

8. Accessing data

  • Reading and Writing Files
  • Data Form Wizard
  • Data Control
  • Data Grid Control, DB-Combo Box and DB-List Box
  • SQL Queries in VB
  • Jet DAO
  • ADO (with controls and code)
  • Error Handling

9. Objects and Classes (Only Basic Definition)

  • OLE Control
  • Programming with objects (Creating objects of a user defined class and using them on the form)

10. Windows API

  • Defining Windows API
  • DLLs
  • Declare Statement
  • Calling API routine

11. Crystal Reports (8.5) - Overview

Books Recommended

1. Visual Basic 6.0 Programming - Holzner Steven
2. Visual Basic 6.0 in 21 days - Perpy Greg
3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton
4. Visual Basic 6.0 - Peter Wright
5. Visual Basic 6.0 - Corhell

(305D) PRODUCTION & MATERIALS SPECIALIZATION
PRODUCTION PLANNING & CONTROL


1. Role and Importance of PPC in various manufacturing systems - Functions of PPC - Capacity Planning - Estimating - Routing - Loading - Dispatching - Expediting

2. Aggregate Planning - Rough Cut Planning - Capacity Planning - Shop Floor Planning - Gantt Charts - Control and Feedback systems

3. Implementation of PPC in continuous flow system - Line Balancing - Heuristic - Intermittent Production System - Job Shop Scheduling - Use of Linear Programming models and Scheduling Algorithms

4. Flexible Manufacturing Systems - Group Technology - Cellular Planning - Robotics - CAD CAM SIM

5. Role of computers in PPC

Books Recommended

1. Manufacturing Planning & Control - Vollmann
2. Production - Planning, Cotrol & Integration - Sipper
3. Production Planning & Inventory Control - Narsimhan
4. Production Planning & Control - L.C.Jhamb
5. Production and Operations Management - Chase

(305E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
TRAINING & DEVELOPMENT

1. Introduction to Training & Development

Need for Training - Individual, Operational and Organizational
Meaning and Distinction - Education, Training and Development
Types of Training
Aligning training function to business strategies
Challenges in training
Concept of Skills Inventory

2. Process of Training

Need Analysis to Evaluation including Training Budgets
Methods of Training Needs Assessment
Training Delivery - Use of various training methodologies and their impact on training effectiveness
Training Feedback and Analysis
Training Evaluation - Need for evaluation, Concept of Return on Investment, Cost-Benefit Analysis, Developing Models of Training Evaluation for Technical and Behavioral Training

3. Computer Based Training

4. Prerequisites to Effective Training

Creating a climate for training
Principles of Learning - Understanding Learning Styles of the trainees
Adult Learning
Why people resist training ?
Overcoming resistance to training

5. Changes in Training Needs for Modern Organizations

Concept and Need for Learning Organizations
Training for -
Trainers - Trainer Certifications
Creativity
Managing Change
Leadership
Team Playing and Effective Group Dynamics
Managing differences at workplace
Effective Communication
Managing Cultural Diversity
Sensitivity Training
Total Quality Management

Books Recommended

1. Employee Training & Development - Noe
2. Training Instruments for HRD - Uday Pareek

(306A) MARKETING MANAGEMENT SPECIALIZATION
RETAIL AND DISTRIBUTION MANAGEMENT

1. Marketing Channels - Structure, Functions and Significance - Basic Channel Role in the dynamic market place - Designing the Market Channel system

2. Primary participants of the Channel - Manufacturer, Wholesaler and Retailer - Logistics and Operational dimensions - Material Handling, Transportation, Warehousing, Inventories, Logistics interface

3. Significance of Wholesaler and its role - Types of the Wholesalers

4. Nature and Importance of Retailing - Types of the Retailers - Retail Merchandising - Retail Decision Location and Size

5. Retailer Promotion - Advertising, Sales Promotion and POP Promotion - Shelf Management - Communicating with the retailer customer

6. Significance and importance of Franchisee in Channel Decision - Advantages of Franchisee - Process of appointment of Franchisee - Franchiser Franchisee relationship

7. Managing Marketing Channels - Channel Policies - Choice of the channel - Organizational Pattern in the Channel - Assessing Channel Performance - Causes for Channel Conflict - Techniques to overcome Channel Conflict

8. Channels for Consumer Goods, Industrial Goods and Services

9. Concept, Role and Significance of Multi-level Marketing


Books Recommended

1. Physical distribution and Logistics management - Dr. S.W.Bhave
2. Physical Distribution Management - M.V.Kulkarni
3. Distribution Management - S.Eliton
4. Marketing - Bovee, Thill
5. Retail Marketing - Ronald W. Hasty
6. Retailing Management - Michael Levy
7. Network of Champions - Shad Helmstetter
8. Retail Marketing Management - D.Gilbert

(306B) FINANCE SPECIALIZATION
INTERNATIONAL FINANCE


1. International Trade - Dynamics of Export Growth - Integration of Global Markets - Trading Blocks - International Financial Institutions - Development Banks - International Liquidity and Special Drawing Rights - International Debt Crisis - Origin, History and Status with reference to Brazil, Mexico, Argentina, South East Asia - Oil Crisis

2. Forex Markets - Operations in Foreign Exchange Markets - Mechanism of Spot and Forward Exchange contracts - Exchange Trading and position - International Money, Capital and Forex Markets with reference to New York, London, Hong Kong, Singapore, Euroland - Theories of Exchange Rate - Purchasing Power Parity, Demand & Supply and Elasticity in Foreign Exchange Rate determination - Balance of Payment - Historical perspective on Exchange Rates - Gold Standard - Inter-war Instability -- Bretton Woods - International Monetary System - Fixed Vs. Fluctuating Exchange Rates - The rise of Private World Money - The rise of Eurocurrencies

3. Exchange Control Regulations - Export Credit Guarantee Corporation - Exim Bank - Foreign Exchange Dealers' Association of India - Convertibility - Uniform Customs & Practices for Documentary Credit - Uniform Rules for Collection - Uniform Rules for Reimbursement

4. Export Import Financing Mechanism - Buyers' Credit - Suppliers' Credit - Financing in foreign currency for exports and rupee finance

5. Financial Management of the Multinational Firm - Foreign Direct Investment - Cost of Capital and Capital Structure of a Multinational Firm - ADRs, GDRs, ECBs - Syndication - Multinational Capital Budgeting - Multinational Cash Management - Country Risk Analysis - International Taxation - Double Taxation Avoidance Agreements


Books Recommended

1. Essence of International Money - Adrian Buckley
2. International Finance - A.V.Rajwade
3. International Finance - P.G.Apte
4. International Finance - Shapiro
5. Exchange Control Regulations - Nabhi

(306C) COMPUTER SPECIALIZATION
BUSINESS APPLICATIONS

1. Sales and Distribution
Sales Budgeting - Market Segments / Customers / Products
Customer Enquiry and Preparation of Quotation
Customer Order Processing - From Order Acknowledgement to Dispatch and Invoicing
Follow up for Pending Customer Orders
Sales Analysis

2. Manufacturing
Bill of Materials Processing with Product Configuration
Master Production Schedule
Capacity Requirement Planning for Equipment, Manpower and Time
Material Requirements Planning
Production Planning - Work Order Management
Shop Floor Control - Calculation of Labour Efficiency, Productivity and Down-Time Analysis
Material Procurement - Indenting, Purchasing, Vendor Analysis, Suppliers' Bill Passing and Receipt of Material
Stock Accounting and Control - Raw Material, Work In Progress and Finished Goods
Job / Product / WIP Costing - Standard / FIFO / LIFO / Average / Weighted Average Costing Methods
Sub-Contracting of work to outside vendors

3. Financial Accounting
Accounting - General Ledger
Balance Sheet / Profit & Loss Account / Schedules
Trial Balance
Journals / Day Books
Ratio / Expenses Analysis
Accounts Receivables
Accounts Payables

4. Human Resources
Employee Database
Recruitment
Employee Appraisal
Employee Training
Leave Accounting
Payroll
- Salary Calculation and Reporting
- Income tax Calculations and Reporting
- Loan Accounting
- PF and Gratuity
- Bonus, Ex-Gratia, Incentive, Superannuation
- Arrears Calculation


5. Banking
Savings Bank Accounting - Real Time
Internet Banking
Fixed Deposits

6. Hospital Management
Patients' Registration - On-Line
Services of Lab and Operation Theatre
Inventory of Medicines and Consumables
Billing and Credit Control
Patient's Medical History Database

7. Hotel Management
Reservation and Registration - Client Server
Services of restaurant, House Keeping etc.
Inventory of Food Items and Consumables
Billing and Credit Control
Sales Analysis


Books Recommended

1. Business Applications of computers - Milind Oka



(306D) PRODUCTION & MATERIALS SPECIALIZATION
MANUFACTURING STRATEGY

1. Developing a manufacturing strategy - Principles and Concepts
Functional Strategies - Reasons for manufacturing's reactive role in corporate strategy - Functional goals Vs. Manufacturing needs- Developing a manufacturing strategy - Strategic integration - Linking manufacturing to marketing - Outputs of manufacturing strategy

2. Developing a Manufacturing strategy - Methodology
Checking markets - Outcome of the market debate - Relating manufacturing to agreed markets - Price - Conformance Quality - Delivery reliability - Delivery speed

3. Process Choice
Manufacturing function - Generic types of process choice - Technical specifications Vs. Business specifications - Technology strategy - Manufacturing strategy and Technological opportunities - Manufacturing's strategic response

4. Product Profiling
Levels of application - Procedure - Company based profiles - Applying same manufacturing strategy to two different markets - Incremental marketing decisions resulting in a mismatch - Reallocation of products due to downsizing

5. Focused Manufacturing - Principles, Concepts and Methodology
Principles of economies of scale - Trade-offs in focused manufacturing - Alternative approaches to focused manufacturing - Progression and Regression in focused manufacturing - Origin of existing plants - Moving to focused plants - Process Rearrangement - Infrastructure Rearrangement

6. Make or Buy
Reasons for choosing alternative strategic position - Shedding difficult manufacturing tasks - Issues involved in changing make or buy decisions - Customer Vendor relations - Just In Time production

7. Manufacturing Infrastructure Development
Manufacturing infrastructure issues - Organizational issues - Operational effects of structural decision - Strategy-based alternatives - Operational Control

8. Accounting & Financial perspectives and Manufacturing Strategy
Investment decisions - Linking investment to Product Life Cycle and Risk Reduction - Operating Controls and Information - Linking Process Investment Decisions and the evaluation of control

Books Recommended

1. Production & Operations Management - Chase
2. Production & Operations Management - L.C.Jhamb
3. Competitive Manufacturing Management - Nicholas
4. Managing Technology & Innovation for Competitive Advantage - Narayanan

(306E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
ORGANIZATIONAL DEVELOPMENT

1. Introduction to Organizational Development (OD)

Defining OD
Important characteristics of OD
Values, Beliefs and Assumptions underlying the field of OD

2. Foundations of Organizational Development

Models of Change Management
Systems Theory
Parallel Learning Structure
Action Research

3. Process of Organizational Development

a. Diagnosis

Why diagnosis - Importance of correct diagnosis in success of OD
SIX BOX model, 7 S Framework, Organizational Iceberg Model
Force Field Analysis

b. OD Interventions

Introducing the term interventions
Types of Interventions - Team, Third Party, Structural and Comprehensive

Team Interventions

What are Teams and Effective Teams
Stages of Team Development
Gestalt Approach
Role of Analysis Technique
Interdependency Exercise
Role Negotiation
Appreciations and Concerns Exercise
Visioning
Responsibility Charting
Appreciative Inquiry

Structural Interventions

Scio-Technical Systems as an intervention
Work Redesign
Quality of Work Life
TQM
Reengineering

Comprehensive Interventions

Grid OD
Confrontation Meeting

OD Consultant

Choosing the OD Consultant
Role of the OD Consultant
Competencies of the OD Consultant
Ethical issues in OD Consulting
Organizational Power and Politics and its impact on OD


Books Recommended

1. Organization Development - French & Bell
2. Changing Organizations - Warren Bennis
3. Organizational Development, 6th Ed. - Vendell L. French


(307A) MARKETING MANAGEMENT SPECIALIZATION
MARKETING RESEARCH


1. Different approaches to Marketing Research - Scope and obstacles in acceptance

2. Determinants of quality and quantity of Market Information

3. Various sources of market Information - Methods of collecting Market Information

4. Use of Market Information for products, services, pricing, retail outlet and transportation decisions

5. Scope and Significance of Marketing Intelligence in decision making

6. Marketing Decision Support System components

7. Specialized techniques in Market Research - Shop Audit, Readership Survey, Test Marketing, Web Based Surveys, Public Relations Research, Corporate Image Study


Books Recommended


1. Market Research - D.J.Luck, M.G.Wales
2. Research for Marketing Decisions - Paul Green, Donald Tull, Gerald Albaurn
3. Marketing Research - David Aakar, Geotge S.Day
4. Marketing Research - Measurement & Methods - Donald S.Tull, Del I.Hawkins
5. Marketing Research - Thomas C. Kinnear
6. Practical guide to Market Research - Text & Cases - Dr. D.M.Saravate
7. Marketing Research - Beri
8. Business Research Methods - Cooper

(307B) FINANCE SPECIALIZATION
INDIRECT TAXATION

1. Central Excise - Nature and contemporary legislation for the same - Liability for the central excise - Definitions - Goods, manufacture, excisable goods, manufacturer, job worker - Classification of goods - Determination of Tariff Headings - Valuation of goods - Transaction value - Administrative structure of Excise Department - Various procedures - Registration, Self removal under invoice, manner & payment of duty, provisional assessment, return of goods, private records, returns, electronic records & returns, export without payment of duty, export under claim for rebate, bonds & letter of undertaking, show cause notice, adjudication, interest, penalty, confiscation, seizure, duty payment under protest, refunds, appeals, excise audit - CENVAT Credit - Concessions for SSI units - Introduction to Service Tax

2. Central Sales Tax - Definitions - Goods, dealer, business, inter state sale, sale inside a state, sale during the course of import or export, declared goods - Exemptions for High Seas Sale, Penultimate Sale, Subsequent Inter-state sale by Transfer of Documents, Branch Transfer - Liability under CST - Procedural aspects regarding registration, records, returns, payment, assessments, interest, penalties, refunds and appeals - Rates of tax under CST

3. Maharashtra Sales Tax - Liability for tax - Provisions for purchase tax, turnover tax, resale tax - Calculation of set-off - Procedural aspects regarding registration, Maintenance of records, returns, payment of tax, assessment, interest, penalties, refunds - Package scheme of incentives 1993 - Works Contract Tax and Lease Tax

4. Customs Duty - Nature and contemporary legislation - Taxable event for import and export of goods - Types and rates of custom duties - Valuation of goods - Procedures for import and export, manual and electronic documentation, baggage, courier and postal imports and exports - Duty Drawback - Deemed Export - Exemptions from duty - Remission and refund of duty - Demands and appeals - Customs House Agents


Note:

Assessment Year applicable for the paper will be the Assessment Year pertaining to the Academic Year. E.g. For the academic year 2002-2003, applicable Assessment Year will be 2002-2003.


Books Recommended

1. Indirect Taxes - V.S.Date
2. Bare Acts and rules of the relevant taxes


(307C) COMPUTER SPECIALIZATION
C PROGRAMMING

1. C Fundamentals
C Character Set, Identifiers and Key Words under ANSI C.Data Types, Constants :int, float, double, char, Qualifiers, long, short, unsigned and signed, Escape sequences (like \n, \b etc.), Arithmetic expressions and different operators, Pre-processor directives, Symbolic constants, Comments, sizeof

2. Loop Control Structure
The for statement, Nested for Loop, for loop variants, the while statement, Increment/decrement operators, Use of Break and Continue, the do-while loop

3. Decision and Case Control Structure
If statement, if-else construct, use of logical operators and Compound Relational Tests, Nested if statements, The else if construct, the relational operators, the conditional expression (ternary) operator, The switch statement with or without break

4. Arrays
Declaration, Referring individual elements, Entering data into an array, reading data from an array, Array Initialization, Bounds checking, Passing array elements to a function, Passing array to a function

5. Storage Classes
Automatic, Register, Static (local and global), External, Scope rules

6. Functions
Arguments and local variables, Returning Function Results, Default Return Type and the type void, passing values between functions, Declaration of function type, Recursion, Functions with variable arguments

7. Character Strings
What are strings, standard library string functions, strlen0, strcpy0, strcmp0

8. Pointers
Introduction to Pointers, Pointers and Structures, Pointers and Functions, Pointers and Arrays, Operation on Pointers, Pointers to Functions, Two Dimension Arrays and Pointers

9. Structures
Declaring structure, initializing structure, structure variables, accessing structure elements, Arrays of structure, Functions and Structures, Structures within structures, Structures containing arrays, Predefined structures such as FILE

10. Unions

11. Input/Output in C
Console I/O functions - printf0, scanf0, getch0, getchar0, putchar0, gets0, puts0
Disk I/O functions - High level file I/O or Standard functions - fopen0, putc0, getc0, fclose0. fgets0, fputs0, fread0, fwrite0, fseek0, feof0, fflush0
Use of above file handling functions for standard devices like stdin, stdprn and stderr


12. Dynamic Memory Allocation and Memory functions
Memcpy0, memset0, calloc0, mailoc0, free0, realioc0 and typecasting

13. Other features and Miscellaneous functions
Enumerated data types, typedef, atof0, atoi0, atol0, toupper0, tolower0, isalpha0, isdigit0, exit0 - Use of command line arguments

14. Pre Processor
Macro expansion, Macros with arguments, File inclusion


Books Recommended

1. Turbo C/C++ - The Complete Reference - H.Schidt
2. Programming in C - S.Kochan
4. Born to code in C - H.Schidt
5. The Art of C - H.Schidt
6. C Programming - Keringhan and Ritchie - 2nd Ed.
7. Programming in ANSI C - Agarwal
8. Let us C - Kanitkar
9. Programming in ANSI C - Balguruswamy


(307D) PRODUCTION & MATERIALS SPECIALIZATION
WORLD CLASS MANUFACTURING

1. Industrial Decline and Ascendancy
Manufacturing excellence - US Manufacturers - French Manufacturers - Japan decade - American decade - Global decade

2. Building strength through customer - Focused principles
Customer - Focused principles - General principles - Design - Operations - Human resources - Quality and Process improvement - Promotion and Marketing

3. Value and Valuation
Product Costing - Motivation to improve - Value of the enterprises

4. Strategic Linkages
Product decisions and customer service - Multi-company planning - Internal manufacturing planning - Soothing the demand turbulence

5. Impediments
Bad plant design - Mismanagement of capacity - Production Lines - Assembly Lines - Whole Plant

6. Remaking Human Resource Management
Associates - Facilitators - Teamsmanship - Motivation and reward in the age of continuous improvement

7. Quality
The Organization : Bulwark of stability and effectiveness - Employee stability - Quality Individuals Vs. Teams - Team stability and cohesiveness - Project cohesiveness and stability


Books Recommended

1. Operations Management for Competitive Advantage - Chase
2. Making Common Sense Common Practice - Moore
3. Managing Technology & Innovation for Competitive Advantage - Narayanan
4. Just In Time Manufacturing - M.G.Korgaonkar
5. World Class Manufacturing - B.S.Sahay


(307E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
PERSONNEL ADMINISTRATION - APPLICATIONS & PROCEDURES

1. Personnel Management - Role of Personnel Manager - Functions of Personnel Department - Structure of Personnel Department

2. Personnel Administration - Definition, Nature, Concept, Objectives, Principles - Administration of welfare benefits like group insurance schemes, canteen administration, transportation, security, house keeping etc.

6. Personnel Policy - Definition, Scope, Need, Objectives

7. Maintenance of various statutory records and formalities to be completed under various applicable laws like labour laws, income tax act

8. Time Keeping and Attendance - Statutory Reports and Returns

9. Written communication relating to Personnel Administration - Drafting of various personnel communications like Memos, Notices, Circulars, Charge sheet, show cause orders, House Journals, Wage-rise Agreements etc.

10. Personnel problems in Public, Private and Cooperative Sector

11. Changing business laws and their effect on HR practices


Books Recommended

1. Personnel Administration - Paul Pigors and Charles Mayers
2. Dynamic Personnel Administration - M.N.Rudrabasavraj
3. Personnel Administration Handbook - Wilbert Schar
4. Personnel / Human Resource Management - Stephen Robbins
5. Personnel Management - Arun Monappa

(308A) MARKETING MANAGEMENT SPECIALIZATION
SALES MANAGEMENT

1. Sales Management - Objectives - Sales Planning - Strategic role of sales management

2. Organizing the sales force - Recruitment, selection and training the sales force

3. Personal selling process - Sales knowledge - Knowledge about the product, customers and technology - Relationship Selling Process

4. Planning sales calls - Building long term partnership by selling - Sales Aids - Use of technology in sales

5. Field Sales Planning - Compensation and Evaluation of Sales Force

6. Sales Quotas and Targets - Sales Control

7. Specialized techniques in selling - Tele Marketing - Online Marketing

Books Recommended


1. Sales Management - Richard Still, Edward Cundiff, Norman
Govani
2. Sales Management - Cundiff Bolling
3. Professional Sales Management - Rolph Anderson, Joseph Hair
4. Sales Management - M.V.Kulkarni
5. Sales & Marketing Training - Patrick Forsyth
6. Sales Management - Rosan Spiro
7. Customer Relationship Management - Jagdish Seth, Parvatiyar, Shainesh
8. Sales Management - The Indian - Dasgupta
Perceptive
9. Fundamentals of Selling, 7th Ed. - Charles Futrell
10. Selling & Sales Management, 3rd Ed. - Geoffrey Lancaster

(308B) FINANCE SPECIALIZATION
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Course Objectives:

The analysis of securities and the subsequent construction of portfolios to meet certain given risk-return profiles is an interesting and at the same time difficult task. There are a number of factors, most of them hazy and difficult to predict, which influence security prices. For the very same reason it is exciting also.

Security Analysis and Portfolio Management demands good analytical skills to understand and analyze political, macroeconomic, industry specific and firm specific factors. It also requires a very good understanding of the behavior of security markets, a great deal of discipline and a certain amount of luck.

Security Analysis is as much an art as it is a science.

This course will provide you with a good foundation and encourage you to use your own approach to valuation and portfolio management.

Course Outline

1. Introduction and investment scenario
2. Risk and Return
3. Stock Market in India
4. Security Market Indicators
5. Fundamental Analysis
6. Impact of changes in accounting policies
7. Equity stock valuation models
8. Bond valuation
9. Efficient market hypothesis
10. Technical analysis
11. Portfolio analysis and portfolio selection
12. Managed Portfolios and Performance measurements


Books Recommended

1. Portfolio Management - Kevin
2. Portfolio Management - Barua
3. Stock Exchanges and Investments - Raghunathan
4. Security Analysis and Portfolio Management - Fisher and Sordon


(308C) COMPUTER SPECIALIZATION
SOFTWARE PROJECT MANAGEMENT & IT MANAGEMENT

I. Software Project Management

Project Management

Overview of
COCOMO Model, PERT/CPM, Reileigh Curve
Project Organization
Risk Management
Project Finance
Procurement Management
Project Scheduling
Project Quality Management
Communication Management

Software Project Management

Resources Planning and Estimation
- Different Methods of estimation in brief
- Function Point Analysis in some details
Use of CASE Tools
Introduction to MS Projects
Design and Development
- Schedule
- Resource Allocation
- Progress Review
- Review - Design and Walkthrus
Testing
- Overview of
- Test Plan
- Generation of Test Cases, Test Data
- Types of Testing
- Quality Concepts - ISO, CMM
Production / Implementation
- User Acceptance Tests
- Parallel Runs
- Change Management
Maintenance
- Types - Adaptive, Corrective, Preventive
- Version Control and Configuration Management
Documentation Methods for all these topics
Aspects specific to Generic Product Development vis-à-vis user specific application development

II. IT Management

Acquisition Process - Hardware, Software, Network, Infrastructure
- Requirement Planning
- Sizing
- Selection Methodology including Benchmarking
- Documents involved
IT HRM
- Selection
- Retention
- Training
- Career Path Planning
IT Operations
- Scheduling
- Roles and Responsibilities
- Procedures
Performance Evaluation
- Broad methods for Hardware, Software and Personnel


Books Recommended

1. Software Project Management - Edwin Bennetan
2. Software Engineering - Roger S. Pressman
3. Software Engineering - Martin L. Shooman
4. TQM for Computer Software - Dunn and Ulman
5. Management of Information Technology - Pravin Muley
6. Software Engineering - Khalkar




(308D) PRODUCTION & MATERIALS SPECIALIZATION
MATERIAL REQUIREMENT PLANNING


1. Introduction - Inventory Management - Material Requirement Planning - The Paradox of Inventory Management - Order Point versus MRP - Inventory : Asset or Liability

2. Prerequisites of MRP - Perspective - Bill of Materials - Master Production Schedules - Lot Sizes - Data Integrity - MRP Assumptions - Essential Data - Inventory Status - Program Design Features

3. Methodology - Master Production Scheduling - Explosion of Requirements - Handling common components - Handling multi-level items - Determining Gross or Net Requirements - External Component Demands

4. Lot Sizing and Safety Stocks - Lot Sizing Techniques - Least Unit Cost - Least Total Cost - Lot Size Adjustment - Evaluating Lot - Sizing Techniques - Practical considerations in Lot Sizing

5. Data Requirements and Management - Files and Database - Updating Inventory Records - Bill of Material - Modular Bill of Material - Modularization of Bill of Materials - Modularization Techniques - Manufacturing Bill of Material

6. Applications - Developing Valid Inputs - Sources of Inputs - Input Data Integrity - Lead Time - Resource Requirement Planning

7. Applications - Making Outputs Useful - Uses of MRP Outputs - Planning valid priorities - Uses of allocations - Determining capacity requirements - MRP Program Health Monitors

8. Applications - Planning versus Execution - Planning Phase - Closing the planning / execution Loop - Keeping Master Production Schedules valid - Role of Inventory Planners

9. Future of MRP

Books Recommended

1. Inventory Management - L.C.Jhamb
2. Orliky's MRP - Plossl

(308E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
MISCELLANEOUS LABOUR LAWS

Study of important provisions of the following Labour Laws -

1. The M.R.T.U. and P.U.L.P Act
2. The Bombay Industrial Relations Act
3. The Bombay Shops and Establishments Act
4. The Contract Labour Act
5. Industrial Employment (Standing Orders) Act
6. Principles of Natural Justice and Domestic Inquiry


Books Recommended

1. Industrial Laws - K.D.Shrivastava
2. The M.R.T.U. AND P.U.L.P. Act - Dayal
3. The Bombay Industrial Relations Act - Gupte and Dighe
4. The Contract Labour Act - Kharbanda



(401) ENTREPRENEURSHIP MANAGEMENT

I. The Entrepreneurial Development Perspective

1. Concepts of Entrepreneurship Development
2. Evolution of the concept of Entrepreneur
3. Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager
4. Attributes and Characteristics of a successful Entrepreneur
5. Role of Entrepreneur in Indian economy and developing economies with reference to Self-Employment Development
6. Entrepreneurial Culture

II. Creating Entrepreneurial Venture

1. Business Planning Process
2. Environmental Analysis - Search and Scanning
3. Identifying problems and opportunities
4. Defining Business Idea
5. Basic Government Procedures to be complied with

III. Project Management

1. Technical, Financial, Marketing, Personnel and Management Feasibility
2. Estimating and Financing funds requirement - Schemes offered by various commercial banks and financial institutions like IDBI, ICICI, SIDBI, SFCs
3. Venture Capital Funding

IV. Entrepreneurship Development and Government

1. Role of Central Government and State Government in promoting Entrepreneurship - Introduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax concessions available
2. Role of following agencies in the Entrepreneurship Development - District Industries Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship Development Institute of India (EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB)

V. Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker)

VI. Women Entrepreneurs

1. Reasons for Low / No Women Entrepreneurs
2. Role, Problems and Prospects


VII. Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial Ventures and Turnaround Ventures

Books Recommended

1. Entrepreneurship: New Venture Creation - David H. Holt
2. Entrepreneurship - Hisrich Peters
3. The Culture of Entrepreneurship - Brigitte Berger
4. Project Management - K. Nagarajan
5. Dynamics of Entrepreneurship Development - Vasant Desai
6. Entrepreneurship Development - Dr. P.C.Shejwalkar
7. Thought Leaders - Shrinivas Pandit
8. Entrepreneurship, 3rd Ed. - Steven Brandt
9. Business Gurus Speak - S.N.Chary
10. The Entrepreneurial Connection - Gurmit Narula

(402) INTERNATIONAL BUSINESS MANAGEMENT

1. International Business Environment - Globalization - Forces, Meaning, dimensions and stages in Globalization - Kenchi Ohmae Model - Introduction to theories of International Trade by Adam Smith, Ricardo and Ohlin & Heckler - Trading Environment of International Trade - Tariff and Non-tariff Barriers - Trade Blocks - Rise of new economies like Japan, South East Asia and China

2. Country Risk Analysis - Political, Social and Economic - Cultural and Ethical practices - Responsibilities of International Business - Economic crisis of Brazil, Mexico, India, South East Asia and Argentina

3. Managing Multinational Enterprises - Problems and Potential - Multinational Service Organizations - Indian companies becoming Multinationals - Potential, Need and Problems

4. Introduction to International Financial Management - Balance of Trade and Balance of Payment - International Monetary Fund, Asian Development Bank and World Bank - Financial Markets and Instruments - Introduction to Export and Import Finance - Methods of payment in International Trade

5. Bilateral and Multilateral Trade Laws - General Agreement on Trade and Tariffs, (GATT), World Trade Organization - Seattle and Doha round of talks - Dispute settlement mechanism under WTO - Problems of Patent Laws - International convention on competitiveness

6. International Marketing - Entry strategies - Market selection - Barriers

7. Global sourcing and its impact on Indian Industry - Globalization and internal reform process - India's competitive advantage in industries like IT, Textiles, Gems & Jewellery etc. - Potential and threats

8. Minimum 10 Case Studies to be covered in the class

Books Recommended

1. International Business Environment - Sundaram and Black
2. International Business Environment - Bhalla and Raju
3. International Financial Management - P.G.Apte
4. International Business - Francis Cherulinam
5. International Business - Rao and Rangachari
6. Export Management - Rathod
7. Global Business Today - Charles Hill
8. International Business - Charles Hill
9. International Business Environment & Operations - John D.Daniels

(403) MANAGING FOR EXCELLENCE

This is a paper for Internal Evaluation. The objective of the subject is to provide the insight to the students about the changes that are taking place in the various fields of management. It is suggested that the students should be given detailed inputs regarding the changes taking place in the following areas -

1. Customer Relationship Management

2. Supply Chain Management

3. Quality Certification Systems

4. Enterprise Resource Planning

5. Business Process Re-engineering

6. Corporate Governance


Books Recommended


1. MRP II with Introduction to ERP, SCM and CRM - Sheikh



(404A) MARKETING MANAGEMENT SPECIALIZATION
MARKETING STRATEGY AND RURAL MARKETING


1. Strategic Marketing Management - An overview - Characteristics and Trends of Strategic Marketing Management

2. Corporate Strategic Planning - SWOT Analysis in Strategy Formulation

3. Differentiation Strategies - Obtaining sustainable competitive advantage - Strategies in declining and hostile markets

4. Product and Service Strategy - Marketing Communication Strategy - Marketing Channel Strategy - Designing the Pricing Strategy

5. Implementing various strategies

6. Strategies for International Marketing

7. Rural Marketing - Features, Significance and Limitations

8. Classification of products and services in Rural Marketing - Segmentation in Rural Marketing - Pricing, Promotion, Packaging and Branding for rural products

9. Cases on Strategic Marketing and Rural Marketing


Books Recommended


1. Strategic Marketing Management - David Aaker
2. Principles of Marketing - Philip Kotler, Gary Armstrong
3. Essentials of Marketing - Geoff Lancaster
4. Marketing Strategy, 3rd Ed. - Boyd Walker, Mullins Larrech
5. Agri-Business Marketing - Dr. S.W.Bhave

(404B) FINANCE SPECIALIZATION
LEGAL & PROCEDURAL ASPECTS OF FINANCE

SECTION I

Introduction to the following Industrial and Labour Laws having the financial implications -

1. Payment of Wages Act
2. Minimum Wages Act
3. Payment of Bonus Act
4. Payment of Gratuity Act
5. Employees' Provident Fund Act
6. Employees' State Insurance Act,
7. Workmen's Compensation Act

Note : Administrative aspects of the above laws need not be covered.

SECTION II

1. Directors - Appointment / Reappointment, Qualifications, Disqualifications, Remuneration, Vacation of Office, Retirement, Resignation and Removal, Powers & Duties, Office or Place of Profit - Borrowing powers of the Directors

2. Auditors - Appointment, Resignation and Removal, Rights & Duties, Powers of Central Government to direct special audit - Cost Audit

3. Company Final Account - Format and Structure - Directors' Report - Auditor's Report - Directors' Responsibility Statement - Corporate Governance Statement - Secretarial Compliance Certificate

4. Law relating to Inter-corporate Deposits and Inter-corporate Loans

5. Law relating to majority powers and minority rights - Prevention or Oppression and Mismanagement

6. Secretarial practices relating to -

Formation of Private and Public Limited Companies
Alteration to Memorandum of Association and Articles of Association
Allotment / Change in Share Capital
Directors - Appointment, Resignation, Fixation / Revision of Managerial Remuneration
Meetings - Board Meetings and General Meetings
Creation / Modification / Satisfaction of Charges
Maintenance of Statutory Books / Registers and Filing of Returns

Books Recommended

1. Bare Text of the various Laws
2. Guide to Companies Act - A Ramaiya
3. Company Law - Avtar Singh

(404C) COMPUTER SPECIALIZATION
OOD CONCEPTS AND BASIC JAVA

1. Object Oriented Programming - Basics
Overview of Programming Paradigms
Structure and Classes - Encapsulation and Composition
Polymorphism
Inheritance
Overriding and Overloading

2. Introduction of Java Programming
Features of Java as Programming Language / Platform
J2SE Environment and Tools

3. Java - Programming Fundamentals
Structure of Java Program
Data Types, Variables, Operators, Key Words, Naming Conventions
Flow Control - Decision, Iteration
Arrays

4. Classes and Objects
Class - Members, Access Control Modifiers, Inner Classes
Objects
Constructors, Finalization

5. Interface - Need / Function
Abstract Classes
Abstract Mtd.

6. Packages
Importing Packages
Java.Lang - String, String Buffer, System Math, Wrappers
Java.Util - Random, Date, Vector, Hash Table

7. Event Programming
Java awt Components (Windows, Frame, Panel, Dialog, File Dialog, Label, Button, List, Check Box, Text Components, Choice, Menu Components)
Layout Managers - Border, Flow, Grid
Event Model
Listeners / Adapters

8. Exception Handling
Exceptions and types try …. Catch, finally, throw
Custom Exceptions

9. Applet
Java Applet - Applet Context
Applet Life Cycle

10. Threading
Threading Basics
Priorities, Synchronization
Inter Thread Communication


11. Introduction to Streams, Reader, Writer Classes, Sewings

Books Recommended

1. The Complete Reference JAVA 2 - Patrick Naughton, Herbert Schidt
2. The JAVA Tutorial - Mary Campione, Kathy Walrath
3. Core JAVA 2 Vol. 1 and 2 - S.Horstmann, Gary Cornell
4. Introduction to object oriented programming with JAVA - C.Thomas

(404D) PRODUCTION & MATERIALS SPECIALIZATION
INVENTORY MANAGEMENT


1. Inventories - Definition - Classification of inventories - Need for inventories - Merits and Demerits of inventories

2. Quick reference to classification of materials - ABC Analysis - Inventory costs - EOQ formula - Determination of various levels

3. Inventory models - Fixed Order Versus Fixed Interval systems - Developing Special Quantity Discount Models - Inventory Model for Manufactured Items - Economic Lot Size when Stock Replenishment is instantaneous - Non-instantaneous Replenishment Models - Inventory Models with uncertainty - Probabilistic Inventory Models - Models with Service Levels and Safety Stock

4. Use of Inventory Turnover Management - Use of Inventory Turns to stimulate Productivity Improvements - Inventory Management Objectives and their effect on service level and ROI.

5. Manager's view of WIP - Impact of reduced Setup Time - Relationship between Manufactured Lead Times and level of WIP Inventory in complex manufacturing environment

6. Distribution Inventory Planning and Control - How to Do it Right - Using Distribution Resource Planning to manage inventories in multiple locations

7. Inventory Management in the JIT Age - Excess Inventory : A Roadblock to World-Class Manufacturing - Requirement Planning for Inventory Control

8. Computerization in Inventory Management - Integration with Sales Forecast, Distribution, Production Planning and Control

Books Recommended

1. Inventory Management - L.C.Jhamb
2. Materials Management - A.R.Palit
3. Foundation of Inventory Management - Zipkin



(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
PERFORMANCE MANAGEMENT SYSTEMS

1. Introduction of Performance Management System

Defining Performance Management System - Performance Planning, Performance Coaching and Performance Appraisal
Performance Management System and other workforce processes like Career Planning, Compensation Management and Separation Planning

2. Performance Planning

Linking individual and team goals to organizational goals
Goal Setting Procedure

3. Performance Appraisal

Definition and Objectives of Performance Appraisal
Process of Performance Appraisal - Self Assessment and its importance
Methods of Performance Appraisal - Traditional and Modern
- Straight Ranking Method
- Paired Comparison Method
- Critical Incident Method
Behaviorally Anchored Rating Scale
Management by Objectives - Process and Importance
Why Performance Appraisal fails
- Halo Effect
- Cultural issues in Performance Appraisal
- Managing Expectations
- Role of communication in process
How to minimize the effect of causes for failure of Performance Appraisal

4. Performance Coaching

Performance Appraisal as a Training Need Assessment
Counseling for better performance
Feedback Mechanisms in organizations - Training the superiors to give constructive feedback

5. Current Trends in Performance Management Systems

Emphasis on Continuous Feedback
360 Degree - A Debate
Assessment Centers
Use of Technology
Challenges ahead in Performance Management Systems
Potential Appraisal
Assessment Center
System of Pay for Performance
Adhering to Business Plan


Books Recommended


1. Human Resource Management - K.Ashwathappa
2. Human Resource Management - I.M.Prasad
3. Human Resource Management - Gary Dessler
4. Human Resource Management - Evanswitch


(405A) MARKETING MANAGEMENT SPECIALIZATION
CONSUMER MARKETING


1. Role of Consumer Behaviour in Marketing - Nature and Characteristics of Indian Consumers

2. Customer Decision Making process - Factors influencing consumer behaviour - Various models of Consumer Behavior

3. Consumer Research Process - Objectives, Role and Significance.

4. Bases for segmentation of consumer products, consumer needs and motivation - Personality and Consumer Behaviour - Consumer perception, learning and consumer involvement process

5. Industrial / Organizational buying behaviour - Consumer and Market segmentation for industrial products

6. Public Policy and Consumer Protection Act - Misleading Advertising - Consumer Education - Methods

7. Consumer Value Delivery Strategies, Competitive advantage through customer value Information - Customer value determination process - Measuring customer satisfaction.

Books Recommended


1. Consumer Behaviour - Schiffman & Kanuk
2. Consumer Market demographics in India - Edited by S.L.Rao
3. Consumer Behaviour - Suja R. Nair
4. Consumer Behaviour - Walker
5. Understanding Your Customer - R.Woodruff and S.F.Gardial
6. Consumer behaviour - Louden, Delebeta
7. Consumer Behavior - J.Paul Peter


(405B) FINANCE SPECIALIZATION
RISK MANAGEMENT


1. Introduction to Risk Management - Identifying Types of Risks - Management of Translation, Transaction and Economic Exposure - Quantifying Risk and Hedging Techniques - Internal and External Techniques viz. Netting, Matching, Leading and Lagging, Price Variation, Short Term Borrowing, Pricing in Foreign Currency, Assets Liability Management

2. Instruments of External Techniques for Risk Management viz Forwards, Futures, Swaps, Options, Forward Rate Agreement, Caps, Collars, Floors and their applications - Pricing, techniques, operational aspects

3. Financial Reengineering - Innovative International Financial Products viz. Swaptions and other derivatives - Deriving new instruments for hedging

4. Insurance as an instrument of Risk Cover - Marine, Life, Accident, Process, Loss of Profit - Export Credit Guarantee Corporation


Books Recommended


1. Options and Futures - Hull
2. International Finance - A.V.Rajwade
3. International Finance - P.G.Apte
4. International Finance - Shapiro

(405C) COMPUTER SPECIALIZATION
INFORMATION SYSTEMS AUDIT

Note : In the paragraphs given below (IS=Information Systems, ISA=Is Audit and
IT=Information Technology)

1. Auditing Concepts

2. ISA - Need, Concept, Standards, Performance, Steps, Techniques, Methodologies - Around and Through Computer

3. Controls - Concept, Objectives, Types, Risk, Exposures

4. IT Environment - Hardware, System Software, O.S., DBMS, Infrastructure, Network, Documentation - Review of Performance

5. Network Concepts, LAN, WAN, Client-Server-Architecture, Internet, DEI, email, Encryption, Digital Signature - Review of Performance, procurement and other controls

6. Software Procurement and Development - SDLC - Meaning and IS Auditor's Role - Traditional, SSAD, OOM, Prototyping, 4GL - Project Management - Testing - Implemetation Review

7. IS Operations - Planning, Organizing, Scheduling, SCM, Problems Management, Record Maintenance, QA and QC, Review and Controls

8. Controls - Input, Process, Validation, Output, Logical Access, Physical Access, Database, Network, Environment, BCP

9. Evidence collection, Evaluation and Reporting Metholdologies

10. IS Strategies and Management - Organizational structures, Long Term and Short Term Plans, Steering and Other Committes, HR Polices, Segregation of duties

11. IT Crimes, Viruses, Security, Privacy Issues

12. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce


Books Recommended

1. EDP Auditing Conceptual Foundations and Practices - Ron Weber
2. Auditing in a Computerized Environment - Mohan Bhatia
3. Latest CISA Review Manual by ISACA, USA


(405D) PRODUCTION & MATERIALS SPECIALIZATION
INDUSTRIAL ENGINEERING

1. Work Study - Importance of work study - Method Study and Work Measurement - Pioneers of Performance Measurement

2. Method Study - Method and Method Study - Need for Method Study - Procedure of Method Study - Principles of Motion Economy

3. Recording of Method Studies - Uses of Charts - Symbols used in drawing Process Charts - Advantages of using charts

4. Types of Charts - String Diagram - Travel Chart - Multiple Activity Chart - Process Charts including Outline Charts, Flow Process Charts for worker, Flow Process Charts for material, Flow Process Chart for Worker and Material, Flow Process Chart for Equipment - Man Machine Chart - Two Handed Chart (for operators) - Simultaneous Motion Chart (SIMO) - Memomotiom - Cyclographic including Cyclegraph and Chronocyclegraph

5. Work Measurement - Techniques of Work Measurement including Estimating, Stopwatch Time Study, Predetermined Time Standards, Synthetic Estimates of Work Times, Activity Sampling

6. Computation of Standard Time - Elements - Types of Elements - Performance Rating - Allowances - Need for Allowances - Types of Allowances

7. Ergonomics - Nature of Ergonomics - Factors in Ergonomics - Sociotechnical Systems

8. New Product Introduction - Effect on existing products, Inventory Levels, Capacity Replanning, Investment Requirements - Trial Production - Feedback from users - Modification and Streamlining of manufacturing from Material Procurement to Delivery to Customer


Books Recommended

1. Work Study and Ergonomics - L.C.Jhamb

(405E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
STRATEGIC HUMAN RESOURCE MANAGEMENT


1. Introduction

Defining Strategy
Types of Strategies
Defining Strategic HRM and reasons for its evolution
Linking Business Strategies and HR Strategies

2. Strategizing the HR Processes

Recruitment and Selection - Current Techniques
Training - Evolving techniques for creating a Learning Organization
Compensation Management - Current Trends

3. Manifestations of HR Strategies

Outsourcing
HR and Change Management
HR in OD initiatives
Managing human side of Mergers and Acquisitions
Retention Strategies
Knowledge Management
Voluntary Retirement Schemes and Compulsory Retrenchment Schemes

4. Developing HR as a Value Addition Function

5. HR as a Profit Center


Books Recommended


1. Human Resource Management, 8th Ed. - Gary Dessler
2. Strategic Management - Gregory Dess and Allex Miller


(406A) MARKETING MANAGEMENT SPECIALIZATION
INDUSTRIAL MARKETING


1. The Industrial Marketing System - Participants, Channels

2. Nature of Industrial Marketing - Industrial Marketing Vs. Consumer Marketing - Economics of Industrial demand - The Resellers' market

3. Understanding Industrial Market - Organizational Customers, Buyers' strengths, Negotiation Skills, Government Agencies

4. Classifying Industrial Products

5. Nature of Industrial buying - Interpersonal dynamics of Industrial buying

6. Strategic Planning Process in Industrial Marketing - Segmenting, targeting and positioning industrial products

7. Channel Structure for Industrial Products - Formulating channel strategy - Channel Logistics

8. Price determinants for industrial products - Price Decision Analysis

9. Industrial Marketing in the international environment


Books Recommended

1. Industrial Marketing - Hill, Alexander, Cross
2. Industrial Marketing - Analysis, Planning and Control - Reeder, Brierty, Reeder
3. Industrial Marketing - Hawaldar



(406B) FINANCE SPECIALIZATION
FINANCIAL INSTITUTIONS AND MARKETS


1. Overview of Indian Financial System and Markets - Developments since 1991 - Recent Trends - Role of Financial Intermediaries in a financial system - Various financial intermediaries

2. Study of various interest rates - Short Term, Medium Term and Long Term - Emergence of Repo rate as the benchmark rate in the short term - Floating and Fixed rates of interest - MIBOR and MIBID

3. Regulatory mechanism and statutory authorities in financial markets - SEBI and RBI - Role played by them - Salient features of statues governed by them

4. Commercial Banking - Management of assets and liabilities - Lending policies - Risk and Profitability planning - Effect of RBI policies on the operations of commercial banks - Recent reforms in Banking Sector - Recovery of debts due to the banks

5. Development Banking - Relationship with commercial banks - Growth and Role - Sources of Funds

6. Non-Banking Financial Companies - Status - Regulations affecting operations of NBFCs in India


Books Recommended


1. Financial Institutions & Markets - L.M.Bhole
2. Indian Financial System - M.Y.Khan
3. Indian Financial System - H.R.Machiraju


(406C) COMPUTER SPECIALIZATION
INTERNET TECHNOLOGY

1. E-Commerce
What is Electronic Commerce
Benefits of Electronic Commerce
How Electronic Commerce Works
Web Hosting
Obtaining a Digital Certificate
Handling money on the net
Transaction on the Internet
Requirements of Payments
Procedure followed by CyberCash, Verifone & First Virtual

2. HTML
A. HTML Basics
Introduction to HTML
WWW
Web Publishing
B. Designing
Contents - Block, Text, Form Elements
Links - To a page, within page, to a site
Links and Images - Image Mapping - Server side, Client side
Layout - List (OL,UL,DL) - Tables - Frames (Nested, I frame)
Head Elements - Base font, Meta Tags, Scripts, Style
C. CSS
Inline
Embeded
Sep./External
Transaction Effect
Client Pull
D. Introduction to XML

3. Perl and CGI
Introduction
Variable
Files
HTML
HTML + Pexl
Implementation of hit counter
4. Java Scripts
Introduction
Identifiers
Functions
Event hand
Classes, Objects
Array, math, string, window object, Navigator
5. DHTML
Font
Text
Image change
Table Expansion

6. ASP
Fundamental
a. Getting started with Active server pages
What are ASPs ?
Understanding Client-server Model
ASP Vs. Client side scripting
Setting PWs and/or IIS
ASP tools like Visual Interdev or FontPage
b. Dissecting your first ASP script
Understanding ASP script
ASP and Browser
ASP Process
Concept of file inclusion
c. Working with variables
Definition and naming rules
Data Types
Constants, Arrays
Operators
d. Understanding VBScript control structures
Conditional
Looping
Branching
e. Using VBScript built-in functions
Typecasting variables
Math, Date, String, Formatting functions


Books Recommended

1. The E-Business - Daniel Amor
2. E-Commerce - Jaiswal
3. The Complete Reference to HTML - Thomas Powell
4. PERL and CGI for the World Wide Web - Eliazabeth Castro
5. Using CGI - Jeffry Dwight, Michael Erwin, Robert Niles
6. Dynamic HTML for Dummies - Michael Hyman
7. ASP Developers' Guide - Greg Buczek
8. ASP in 21 days - Scott Mitchell and James Atkinson
9. ASP 3.0 - A Beginner's Guide - Mercer
10. HTML - Beginner's Guide - Willard


(406D) PRODUCTION & MATERIALS SPECIALIZATION
PRODUCTIVITY


1. Concept of Productivity - Importance of Productivity - Labour Productivity and its limitations - Different types of Productivity - Measurement of Productivity

2. Value Analysis and Value Engineering - Concept - Procedure - Application and role in Productivity

3. Learning and Experience Curves - Concepts - Application - Quantitative Estimation - Barriers to application

4. Job Evaluation - Merit Rating and Wage Incentive Plans


Books Recommended

1. Production & Operations Management - L.C.Jhamb
2. The new Manufacturing Architecture - Mahadevan

(406E) PERSONNEL SPECIALIZATION
COMPENSATION MANAGEMENT


1. Wages and Salaries determination - Difference between salary and wages - Basis for compensation fixation - Preparation of Pay Roll

2. Components of wages - Basic Wages - Overtime Wages - Dearness Allowance - Basis for calculation - Time Rate Wages and Efficiency Based Wages - Incentive Schemes - Individual Bonus Schemes - Halsey, Halsey Weir, Rowan - Group Bonus Schemes - Effect of various labour laws on wages

3. Components of salary - Effect of various industrial laws on salary

4. Other Benefits - Subsidized Transport - Subsidized food in canteen

5. Non-monetary Incentives

6. Calculation of Income Tax implications while calculating the income of an individual - Cost to the Company - Valuation of Perquisites - Taxability of various components of salary and wages like Allowances, Gratuity, Leave Encashment, Receipts on Voluntary Retirement Scheme, Leave Travel Assistance, Medical Reimbursement, Employees' Stock Option Scheme - Fixation of Tax Liability - Tax deduction at source - Deductions and Tax Rebates to be considered while deciding tax deducted at source - Tax Deduction Certificates


Books Recommended


1. Personnel Management - C.B.Mamoria
2. Managing Human Resources - R.S.Dwiwedi
3. Human Resource Management - B.P.Michael
4. Human Resource Management - Dr.P.C.Pardeshi
5. Income Tax - Vinod Singhania

PAPER NO. 407(A), 407(B), 407(C), 407(D) AND 407(E)

This paper is meant for case studies on the various areas covered in all the Four semesters as stated below -

Marketing Specialization - Course Code 106, 201, 303A, 304A, 305A, 306A, 307A, 308A, 404A, 405A and 406A

Finance Specialization - Course Code 102, 202, 303B, 304B, 305B, 306B, 307B, 308B, 404B, 405B and 406B

Computer Specialization - Course Code 206, 302, 303C, 304C, 305C, 306C, 307C, 308C, 404C, 405C and 406C

Production and Materials Specialization - Course Code 204, 205, 303D, 304D, 305D, 306D, 307D, 308D, 404D, 405D and 406D

Human Resource Management Specialization - Course Code 101, 203, 303E, 304E, 305E, 306E, 307E, 308E, 404E, 405E and 406E